I don't think my landing page is working very well - what do you think I could work on?

I thought I instantly got what the product is about - which is great!
But then I started wondering what exactly is a "..reading list" - is it my articles? bookmarks? notes? I couldn't' find quickly an explanation for this - maybe you could make it more clear

and too much red color, it's overwhelming and exhausting :)

Train of thought coming...

Too much Red! Maybe a play on the word "ReadCast" ... "Red Cast"?
But design can probably be improved (and addtl colors added)
I'm clicking Explore to know more about these features.... Fail... "Nothing to see here"
I was kinda expecting a walkthrough, more explanation, screenshots?
If you think further explanation is not needed, get rid of the Explore button. But I'm not exploring anything here. Just getting a 404? Nothing to see here message
Am I subscribing to 3 different services? Why 3 different Subscribe buttons?
Explain the benefits/advantages of turning articles into a podcast? -- I'm assuming this is a text to speech translation service? Why should people use this? Use cases?
Maybe show photos of people exercising, doing something, wearing headphones... people on the go, while they're learning something because of your web-to-podcast service.

Thanks everyone! Today I did some work on the landing page to make it a bit better.

One thing everyone seemed to point out was the redness, so I got rid of a lot of the redness, especially that ugly section about me.

I've removed the 'Explore' and 'Subscribe' buttons next to my features.

I also added a testimony from one of my customers and added an explainer of what exactly the app does.

If I do say so myself, I think it looks a lot better than it did before. Let me know if there's still anything you think I should change.

I really like the colours, it's also a nice clean site.

Couple of things I would change:

1. I don't know what pocket is, maybe I'm the wrong target audience but look me a little to long to figure out your product.

2. I don't care who you are, I only care why I should give you my money. Maybe remove the section about you with more information about the product, or testimonials or something.

It's an awesome idea. Like the comments mentioned, the colours do matter. You may have another distinctive call to action button with a totally contrasting colour to entice people to click and sign up.

Then, have a video that runs through how it works, at least I was looking for that.

Looking forward to your updates! :)

I would show the step by step with illustrations.

Connect to Pocket, Pick the articles, you get the audio (how?)
You listen. Does it mark it as read? What next?

It makes sense and I know what the product does so nice work there.

I agree with what some of the others have said. Try to explain the benefits users would get from using your platform rather than what it does.

The second section which I'm assuming is a list of ways to use/integrate with ReadCast can be improved by adding a title like "How to use ReadCast" or similar. Also reduce the number of "Explore" & "Subscribe" buttons in that section. Next I would rather use a word like "Start Now" or "Sign Up" even. Subscribe makes me think I'm subscribing to a podcast itself.

Lastly do dim the colours a bit - best solution is always to go with grayscale. You can build beautiful UI's staying away from colour have a look at intercom.com, they do it quite well.

An amazing way of converting users is by providing a live example of what it can actually do. If you can add a "try it out" section on the landing page where users can provide a link to any article and it will read it to them it would be amazing!

Many developer targeted products have things like this (stripe.com, mailgun.com etc..) and it's quite cool to get an immediate feel for it. Not sure how possible this is with your stack, you'll have to decide. Just make sure it's load-test safe and users won't bombard that test feature to bankrupt you or use it as a free service.

Overall I think it's a pretty nifty idea. Good luck!

Hey Duncan,

Curious, how long are people staying on the page when they land? As others have said, this could benefit from some design changes. Right now, everything is red. There's no contrast to pull the eye towards anything in particular.

I had to physically lean back and change my position because the red you use is also pretty bright. So much of it makes it difficult to stay on the page.

I'm also curious where people are coming from before they land on your page. Are you targeting people who know what Pocket is? If not, then they either lose the immediate benefit of the Pocket like features or, they bounce to go learn what Pocket is.

As @IdeaRoots said, what is a reading list? Is that how your customers refer to it? I like to bookmark things for later but I don't call it a reading list.

Which makes me wonder if this is the actual core benefit.

If I bookmark something for later, there is an implication that I will come back to it when I have time to invest in reading/watching/listening to it.

The main benefit of ReadCast seems to be that I don't actually even need to read an article because I can have it read to me. Now I can consume that article while I do other things. I don't even have to come back to it.

A side benefit is that I can store it to be consumed again at any other time. So I can collect the articles that I find valuable.

Back to the landing page, there's no real clear cut benefit to me. I would focus on connecting the benefit to the customer and then start writing your copy. It will help create a clear message.

The "Who are you" section should be removed. It looks like you're asking the reader who they are but then you talk about yourself. Customers don't usually care about who the makers are.

The range of voices section is out of place right now. It would make more sense if I immediately knew that the service would be reading articles to me.

Remove any links that go to the "Nothing to see here" page. At least until you have something to see.

I wouldn't offer up a range of voices just yet. I think it would be a fun service if you could get a real range of voices added. Some interesting ones. For example, you could have an article read to you in a particular accent that you like.

I could see this being a service that you offer bloggers. People who neeeeeed their content to be consumed.

The headline and the rest of the copy is all about the solution and what the app does. Try to show the benefits and why your visitor should give this a try. Check out the Jobs To Be Done framework and some of the books/courses out there on effective landing page design/copywriting.

The other thing I sense from your question and looking around the site is that you may need to adjust and better understand your funnel. Figuring out where the visitors are coming from can help your analysis. Think about the steps/journey an interested visitor will take before signing up... these can be the steps toward acqusition and you can measure how far through the funnel your visitors are getting before they drop out. Take a look at Pirate Metrics and funnel optimisation.