Hey Indie Hackers,
Last year, I bet everything on building a startup.
It was a product I truly believed in. I spent months building, iterating, hiring freelancers, and trying to market it. I put in ~$50K of my own money — savings, credit, and a personal loan.
And... it failed.
Not because of lack of effort, but because of:
Poor market validation
Rushing into dev too early
Burning money on things that didn’t move the needle
Now I’m here:
Still coding full-time
Still passionate about building
But stuck with a loan to repay and pressure mounting
It’s hard. I’m not sharing this for sympathy. I just want to be honest — because we all glamorize “building in public,” but rarely talk about failing in public.
So now I’m asking:
What would you do if you were me?
How would you come back from this?
I still believe in:
Building tools (especially APIs, automation, and dev infrastructure)
Helping real users solve painful problems
But I also need to be realistic — I have financial obligations and can’t afford another long-shot gamble just yet.
If you’ve gone through something similar — or just have thoughts on how to navigate this — I’d really appreciate it.
And if you're building something and need an extra dev hand, even part-time or contract-based — I’d love to help.
Thanks for reading.
That's a rough position to be in, but you're definitely not the only founder who's been there.
After my own UK business failed, I spent more time worrying about shutting everything down properly than the actual failure. Director First helped me deal with creditors, remaining liabilities, and the liquidation paperwork, making sure everything was handled correctly and reducing the risk of legal issues later on.
It took a lot of pressure off my shoulders and let me move on.
Wishing you all the best with whatever came next.
Your learnings are worth more than 50K. Get a job, repay debts and start building again.
This is my plan for now.
Thanks for your support.
not to lose hope
Yes, I am trying
Did you try to get investment ?
Yes, I tried but due to some reason I didn't get any investment.
Thanks so much for sharing this, it's incredibly brave and real. So many of us in this space feel the pressure to always show wins, but your honesty is far more valuable. You've clearly got the drive and skillset; this experience isn't a failure, it's a foundation.
If I were in your shoes, I’d focus on small, validated ideas with real demand—even consulting or contract work in your areas of strength (APIs, automation, infra) could give you space to rebuild without the financial weight.
Wishing you strength and clarity you’ve already done the hardest part: getting back up.
Continue to push bro you will get it one day
Proud of you
Hello
Don't give up yet, remember Failure is part of learning
you fail and fail and fail then you succeed
most people give up at this stage but God has something planned out for you so don't give up!
Hope something good happens to me someday.
If this venture matters enough to you, do whatever it takes -- within legal & ethical boundaries that is -- to survive.
I've been in similar situation before. Lost my team, almost lost the company I built, everyone around me from friends and families telling me to call it quits. But that feeling, deep inside, you know it's not the end yet, although it seems like so. Nevertheless, the reality is, financial obligations, bills to pay, putting food on the table. We live in a real world.
Here are the options that went through my mind (in no particular order):
Basically, consider options that would get you funded soonest possible. I wish you the best of luck. Do share with us how things go down the road. Take care!
Thanks for advice, I really appreciate it.
I am already looking for a part time/ freelance job.
Thanks for your honesty — takes guts to share that publicly.
I’ve been on the edge of launching something too, and seeing stories like this reminds me how important it is to test small, early, and often.
Curious: if you had to rebuild with $0 today, what would be your very first step?
I am grateful that my story reminded you to test small, early, and often.
If I have to start with $0 today, first I will research about my target audience
Yeah im building something low-key can I contact you
Yes please, I am reachable at notgetting5@gmail.com
Thanks.
Never stop man !
I won't, thanks.
Hello
Maybe It is time to look for help from anyone who can invest in your Company. If you have already what to delivery to your customers.
It is not about you gain less. It is about you reach something bigger thank you can do alone.
If you have a good solution and can Tell me what are you doing. Maybe I can help you to aford the project and bring It to more customers.
Read about lean startup. You only failed in that.
It's truly heartbreaking when your startup fails. As a fellow founder, I know business has its ups and downs. The thought of my business failing is like a nightmare, so I understand how you feel inside.
Back to your question:
What would you do if you were me?
First, I'd clear my debt. Personally, I can't focus on a new startup with debt, so I'd resolve that before exploring new ideas.
How would you come back from this?
I will start working on a new idea. And I do that, I always start with an MVP (Minimum Viable Product) because it's low-cost and feature-focused. Launch to a small target audience, gather their feedback. If the results are positive, I'd seek investors and scale up. If negative, I'd pivot immediately to new ideas.
Let's connect when you start to work on a new project.
I'm so sorry to hear about your experience — it takes real courage to share this publicly. I've been in a similar position where I rushed into development without proper validation. What was the hardest part of realizing the market wasn't there?
First time is a lesson and experience. Second time is a failure...
Just keep at it bro. For your sake, the dream and idea must never die. While you're here, you've got to use what you have: the lesson you've learned, to restrategize and be and build better.
Never start with a weight or burden of debt.
By the help of God,search and you will find a job, even as a freelancer, in your area of interest, in line with your vision, and work and contribute, while you learn more.
And from there, bounce back and even better
Short reply:
Thanks for sharing this so honestly, it takes guts. Many of us have been through similar. The good news? You’ve already built real skills and know what not to do next time. I’d say take on solid contract work to stabilize, keep building small, validated bets on the side, and don’t stop sharing. You’ve got a comeback arc in motion already. Let’s connect , I may know someone looking for dev help.
Thanks for kind words, I really appreciate it.
Please let me know how we can connect?