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I *finally* made a landing page - please roast it

https://www.getknomix.com/

I've been working on a side project called Knomix for a while now. In typical fashion, I had an idea and dove head first into building before doing any of those other annoying steps like talking to customers, validating the idea, setting up a landing page... you know, all the scary bits where you might find out no one else actually wants what you're building.

This year I resolved to back up a bit and "do it right", so I took a first stab at a landing page.

I would love to hear people's thoughts, especially on:

  • Is it clear what problem I'm solving?
  • Is it clear how Knomix can help solve that problem?
  • Does the page make you want to learn more/sign up/pay for this product?

Help me IH, you're my only hope!

on January 17, 2023
  1. 1

    The over the fold area seems clear in a way I think I already know what this product does. I don't love the logo, though. It feels like something AI generated from "70's disco branding" input.

    The entire top navigation bar seems very empty and like prime real estate mostly wasted right now.

    Using a gradient effect on the brain thing over a gradient background feels like you are loving the gradient effect a bit too much.

    Not sure whether I love the use of the bold and different font colors to highlight words like this. It seems like a lot.

    The main copy texts seem a bit too tight for my preference, I would consider adding some more line height to make it more enjoyable to read.

    I like the vector graphics you use within the content, they make it visually less dull. I wish the vectors used a bit more colors, though. Now everything is within a few shades of orange brownish red.

    The fact the footer says you are using free vector assets makes the entire website seem very cheap. If you don't believe in your product enough to invest a couple dollars for real graphics, why should I believe in your product either?

    Right now the website's pitch is fairly clear to me, but all I hear are promises. Knomix will do all these things for you. But I don't see a single shred of evidence. Words are cheap, I want facts. To do that, you should show me a Knomix generated thing (how do you call that, by the way) of some subject? Wow me with an amazing archive of knowledge about some topic. That would sell me your product much better than promises of what it can do. Show me it can do that.

    Your CTA at the moment is very weak. First of all, "beta access" sounds like I'm going to be testing something for you, for free. I do all the work, you will get the benefits. That doesn't sound like a great deal to me.

    Secondly, people want to get things right now. You need to tell people when this thing is ready. If you don't have a release date, you must have at least a vague estimate of when this will be done. If this is good enough, people might want to wait a few weeks, maybe even a few months. But no one is going to be waiting for years to get this.

    Thirdly, since we all want things now instead of some day in the future, you must make it worth while to wait for you. What is this thing going to cost, anyway? There is nothing about pricing anywhere in the page (as far as I can see). That indicates that this is going to be very expensive. People usually don't want very expensive things.

    To make the CTA stronger, you might want to consider pitching it more like an early adapter thing where you get something before anyone else, and if you wait for this, you will get an early adapter pricing as well. And quantify that. How much am I going to save on the pricing if I sit and wait for you?

    Finally, there is no privacy policy information anywhere. You should tell people who are you and what are you going to do with the information they share with you.

    I think this looks like an interesting idea. The promises seem, well, promising, and I hope you can deliver.

    1. 1

      Thank you so much! This is all very helpful advice. Definitely nerve wracking to hear, but it really is nice to hear something concrete about something that's lived in my head for too long.

      I'm curious how people typically deal with adding pricing info to a page when that feels like it's several steps down the road. If I'm primarily trying to gauge whether there is any interest at all, and I'm not sure what pricing model to go with (let alone the prices themselves), what do you do? Is it worth it to just try something out and risk potentially alienating people, or wait until I have a better idea of price point?

      Thank you again for your time, it means a lot.