I get almost no organic traffic from Google for my SaaS. Here's how I am trying to fix it

I’m building Clear Mail, a Chrome extension that helps users declutter their Gmail inbox in a privacy-first manner. I built this app to scratch my own itch, as I always struggled with a cluttered Gmail inbox and sometimes missed important emails within my Gmail tabs. I am sharing my journey as I grow it.

Clear Mail has been consistently growing, but very little of that is coming from Google (I currently get ~30-40 organic visits/month). The biggest source of traffic and installs is obviously the Chrome Web Store. Other traffic sources include word of mouth and communities like Indie Hackers, apart from Google itself.

That's great for now, but it's not a foundation I can build on long-term. I have been wanting to invest in SEO and content for quite some time now, and I have finally taken the plunge.

So, I've decided to run an experiment: can consistent, well-written blog content actually move the needle on organic traffic from Google — and eventually revenue — for a small SaaS like mine?

I don't have a content team. I don't have an SEO agency. Just me, writing about things that are genuinely relevant to my users.

My first post is up. It talks about how other Email cleaning apps cause friction and discomfort in users because they use OAuth and ask for intrusive permissions to their Gmail inbox. It further talks about how Clear Mail solves the exact same problem. Here's my post link:

→ The Easiest Way to Clean Up Your Gmail Inbox (Without Giving Away Account Access)

I'll be sharing updates here as this experiment progresses — what's working, what's not, and whether blogging actually converts to traffic and installs over time.

If you have faced a similar situation, trying to figure out a content strategy that doesn't require a big budget — I'd love to compare notes. What worked for you? What didn't?