I got 1,600 signups and only 12 paid. Here's what I found.
6 weeks ago I launched Huntly — a SaaS that helps freelancers find local businesses to sell websites to.
Here's where we are:
→ 1,600+ signups
→ 12 paying users
→ $110 revenue
→ 2,733 visitors
→ 0.44% conversion rate
→ Traffic: mostly organic from Instagram Reels
The biggest spike came from a single viral Reel (147k views) + a $6 Google Maps ad running the same day. Coincidence, but it worked.
What I've learned so far:
- Instagram converts better than any paid channel I've tried
- Most users burn through free credits and disappear — the pain isn't strong enough yet to pay
- The ICP is narrow: freelancers actively selling web services, not beginners
Currently reading The Mom Test to figure out why 1,588 people didn't pay.
Building in public. Will share what I find.
Trending on Indie Hackers
The numbers are useful because they show this is not a traffic problem yet. 1,600 signups means the hook is working, but 12 paid users suggests the product may still be framed too broadly around “finding local businesses” instead of the sharper pain: helping freelancers find businesses that are actually worth pitching and likely to buy.
That distinction matters. Beginners will treat Huntly like a lead list and burn credits. Serious freelancers need qualified opportunity: weak websites, visible business pain, local intent, outdated pages, missing conversion basics, and a reason to contact now.
One thing I’d watch is the name Huntly. It is simple, but it feels broad and lead-hunting oriented. If this grows into a sharper prospecting intelligence layer for freelancers and small agencies, Beryxa.com would feel more serious and scalable than a name tied mainly to hunting leads.