I am so happy to share that I got 3rd place in Product Hunt yesterday with my new illustrations library of 3D characters:
Some of you can be interested in behind the scenes and maybe get inspired.
I followed advices from @mattcrail and to be more concrete:
btw; I was online 18 hours that day.
Matt has his checklist, which can be helpful for you: https://taskablehq.com/blog/checklist-launching-product-hunt
Because I have been building products for designers, I got some followers from previous launches which helped me to get 3rd place. Also, I pretty know where designers hang out because I am one of them. Which is a huge benefit, if you know your user/customer. I am part of the community of potential customers.
Also, to get 3rd place on Saturday and on a weekday is different. If you care about the badge, go on Saturday. If you care about traffic, try weekday (higher competition). Been there, done that.
Sometimes the competition is so hard to overvote. In my case, it was a product hunted by the CEO of Figma (a design tool is known among all designers). I knew it will be almost impossible to do. I am a small indie maker with a full-time job :-)
I am grateful, how random people appreciate the work of an indie maker. It is just amazing. Without them, you can't do anything.
I provided support in French and Spanish. I know nothing about these languages 🤷 But Google Translate and a friend of mine helped me with that. I think people got impressed :-D
Thanks to a mistake with Gumroad I had to chance to speak with my users and we had the ability to get to know each other. I sent 200 e-mails with the wrong instructions. You can guess the embarrassment I had. Most of them turned out to be super nice. Now we know each other better.
I had no clue that there are some Telegram groups in the Russian language where people talk about design tools. It is time to change Google Translate to the Russian language! 😎
Launching on a product hunt can be overrated. But for sure, it is fun for indie makers to do. There is something special about launching a product and seeing people respond to that. If the engagement is good around your product, you can do it into TOP 5. If not, it will be a pain, but still, you can do it.
I see it as a long game rather than one peak. We will see what feature will bring. I have some other ideas I want to push now.
If you want to, feel free to follow my journey at Twitter: https://twitter.com/SamuelBriskar
Have a great day!