I got my first 500 Google impressions on a new site — here's what I'm doing next

I recently launched a small niche AI product and decided to use SEO as one of its main long-term acquisition channels.

The site is still very new, but Google Search Console recently crossed its first 500 impressions.

500 impressions isn't much, but the interesting part is what the data is starting to reveal.

Some long-tail queries are already being tested much higher than I expected, while many broader keywords are still far from page one.

My original SEO plan was simple:

→ Research low-competition keywords
→ Publish more long-tail pages
→ Build a few relevant backlinks
→ Wait and see what ranks

But after looking at the first Search Console data, I'm changing the approach.

Now I'm planning to:

→ Identify pages Google is already testing
→ Look at the actual queries generating impressions
→ Prioritize pages ranking around positions 10–30
→ Improve content and internal linking
→ Continue publishing new pages, but more selectively
→ Build relevant backlinks gradually

The project I'm testing this with is EulogyMate, an AI-assisted tool for helping people write personalized eulogies:

https://www.eulogymate.com/

One thing I'm learning is that keyword research tools and Search Console serve very different purposes.

Keyword tools tell me what people might be searching for.

Search Console is starting to tell me what Google thinks my specific site might actually be able to rank for.

For those of you who've grown new sites through SEO:

At this very early stage, would you focus more on publishing new pages or improving pages that are already getting impressions and approaching page one?

I'd love to hear how you make that decision when the data is still limited.