I got the budget... now what??
Today I finally got the budget to start the development of my new product: Studio.
Studio is an app targeted mainly to students of University. It can help you taking notes, it has self-valutation tests, stats and notification to keep you on track.
The app is under construction, I am the only developer.
I don't want to waste time and I'd like to start promoting it and marketing it. My budget is not huge (about 3,000 €).
👉 What do you suggest?
✔︎ Mailing list: how do I feed it? Facebook Ads?
✔︎ Content marketing: this is crucial. I want to explain my successful methods to study but how can I hire a writer who knows this matter? This kind of posts are quite technical and you can't simply put keywords in the text.
✔︎ Influencers: I'm not sure my budget would be enough but my main question is: does it make sense to hire influencers without the product? Should I wait?
✔︎ Social channels: is it worth it to spend time and money building Facebook/Instagram(/TikTok??) channels? What kind of post I should write (or make write) if I don't have yet the product?
✔︎ Reddit: should I write a post in Reddit? Should I wait before I have the product ready?
👋Please help me 😀I'm exactly that kind of geek who can develop in any language, make any kind of program but I extremely suck at marketing and stuff like this.
Have you validated your idea first? Are you sure there are people interested in it? Have you talked to potential users?
I know nothing about validation of ideas. I didn't talk to users, I used my own experience to see how useful is the tool I built. Other that, this kind of app is nothing new but the ones you currently find on market could be improved on many aspects.
I’d start from here. Lot of useful reads.
Thanks, it has many good hints. Actually, Studio is not my first project. I made profit from other projects so I have some experience. My big, big problem is marketing, how do I let the world know about my project? My post has very specific questions :)
Shameless self plug: Zero to Marketing 🙂
subscribed :)
😎
Sounds interesting, cant wait to see the advice from the community (I dont know much about marketing and want to learn too). Some random thoughts:
From what you wrote,
"The app is under construction, I am the only developer.
I don't want to waste time and I'd like to start promoting it and marketing it."
I get the idea that you want to skip or already went through the problem validation phase, and you want to get users for your product, without a product. So sign ups for a "closed beta exclusive access" come to mind, or finding other mechanisms to show the value and get a commitment from the users. But how are you going to show the value without the product? Very interesting challenges that I am sure you will overcome, keep us posted!
The "closed beta" is a very good point, thanks!
To test without doing direct interviews up front, I'd recommend:
I'm currently using ClickFunnels in order to save time building and wiring a landing page where I'll collect email of interested users. I'd be very happy to pay someone to write posts but finding someone with the needed knowledge... quite impossible. I guess I'll have to start write sooner or later.
I agree with @andreboso. Have you validated your idea with the market?