I’ve noticed a pattern in how I start new projects.
Every time I have an idea, I tell myself: “Do proper competitor research first.”
So I open 15 tabs.
I take notes.
I compare pricing pages.
I try to understand positioning.
And after 2–3 hours… I still don’t feel clear.
I have information. But not direction.
The frustrating part isn’t gathering data. It’s translating it into a decision:
Where do I position?
What angle is underserved?
What should I not build?
After repeating this cycle a few times, I started building a simple structure for myself. Just something to force clarity instead of more notes.
That structure slowly evolved into a small tool I now call FoundersOS.
It’s basically my attempt to make competitor research lead somewhere concrete instead of staying as scattered analysis.
It’s live here if anyone’s curious:
https://founders.albedo-industries.com/
I’m not posting this to “launch” it aggressively. I’m more interested in whether other founders feel this same friction.
When you research competitors, what part actually slows you down?
Would genuinely love to hear how others approach this.
And if you want feedback on your project in return, happy to do that too.
Love the insight: "information but not direction" — exactly the gap most founders miss.
Curious how you validate after the competitor research. I found that even with perfect competitive intel, "what angle is underserved" doesn't answer "will anyone pay for my angle."
I test positioning with video prototypes — show the differentiated workflow, see if prospects choose it, before coding.
Happy to exchange feedback: I'll test your FoundersOS if you help me refine my validation method?