I got tired of "facebook" vs "Facebook" wrecking our GA4 reports, so I built linkutm

Hey IH, first post. I'm Smit, one of two founders behind linkutm. Wanted to introduce it founder-to-founder and get some holes poked in it.

The backstory is boring, and that's kind of the point. Every marketing team I worked with built UTMs by hand in a spreadsheet. One person types "facebook", another types "Facebook", a third writes "fb-ads". GA4 reads those as three sources, not one source with messy data. Three. The reports quietly lie, and nobody notices until a client asks why their Facebook numbers look off.

The usual stack made it worse. UTM building in a Google Sheet, shortening in Bitly (links that look like spam), QR codes in a fourth tool. Nothing talked to each other. Nothing was enforced.

So we built linkutm. A UTM builder that enforces naming rules automatically (lowercase, spaces to hyphens, required fields, blocked values), branded short links on your own domain, real-time click analytics, QR codes, and team workspaces. One place, clean data, no spreadsheet.

Honest stage check: we launched July 2025, small team of under 10 out of Surat, India. Free tier, paid starts at $9. No big logos to wave around yet.

What I'd genuinely want feedback on:

- Does "enforced naming conventions" land, or is that too niche a pain to lead with?

- Agency folks here: is workspace separation the hook, or is it branded domains?

- Anything in the positioning that reads generic? I keep fighting the urge to sound like every other SaaS.

Happy to answer anything about the build, the stack, or the go-to-market grind. linkutm.com if you want to tear the product apart.