I got tired of ideas.... So I shipped data instead

I spend a lot of time on Indie Hackers, and one pattern keeps repeating:

People don’t lack ideas.
They lack leverage.

Everyone is thinking about a SaaS. Validating. Brainstorming. Polishing landing pages.
Meanwhile, the internet is quietly producing an insane amount of usable data every day.

So instead of starting with an idea, I started with something boring and very real:

Public business data.

I kept seeing the same thing again and again while doing unrelated work:

• Thousands of US businesses with no website

• Entire niches with outdated or missing info

• Regions where sales teams still rely on manual prospecting

No fancy insight. Just friction everywhere.

So I stopped theorizing and built a system that:

• Collects public business data at scale

• Structures it cleanly

• Turns it into ready-to-use lead datasets

That’s it.

No AI hype. No revolutionizing sales.
Just: here are 10k+ dentists in Florida, or 8k+ US businesses without a website, already cleaned and usable.

The funny part?
This is way harder to sell as a story than a shiny SaaS.
But it’s far easier to sell as a product.

People don’t want another dashboard.
They want fewer hours wasted building scraping pipelines or paying bloated subscriptions.

Current trend I’m betting on (and building for):

• Builders want assets, not tools

• Data beats features

• Speed beats customization

• Ownership beats subscriptions

I’m not claiming this is the next unicorn.
But it’s already solving a painfully real problem, and money shows up when that happens.

If you’re stuck looking for the perfect idea, here’s my uncomfortable take:
You’re probably avoiding execution.

Start with something ugly.
Start with something boring.
Start with something that already exists but is badly packaged.

That’s where leverage hides.

Happy to answer questions or share what broke along the way.

If you want to see what I’m working on or give feedback, here’s the site:
👉 https://rangelead.com