I got tired of typing "link in bio," so I built a thing
Every time I posted something people wanted, the same thing happened. Someone comments "where'd you get this" or "drop the link," and by the time I replied they'd scrolled on. The interest was there for about ten seconds and I kept missing it.
So I built DropThis. You set one keyword, say DROP. Someone comments it on your post or reel, and your link lands in their DMs in under a second. That's the whole thing. No flow builder, no funnels, set it once and leave it.
ManyChat already does comment to DM, and it's good. But it's a whole platform with flows and trees and a learning curve I didn't want. I just wanted one keyword and done, so DropThis is the stripped-down, cheaper version of that one feature. 100 DMs a month free, $12/mo if you outgrow it.
Where it honestly is right now: the DROP and GUIDE keywords are live on my own account (@dropth.is) and working. I'm dogfooding it, so every reel about this is both the demo and the ad. It's pending Meta's app review before I can open it up fully, so I'm sitting in that waiting room. Works on feed posts and reels, not Stories yet.
Building in public from here. Next milestone is getting through review and turning on more accounts.
Question for the IH crowd: for those who've shipped an Instagram/Meta integration, how long did app review take, and what got you rejected the first time? Trying not to faceplant on the resubmit.
You intentionally narrowed the product to a single workflow instead of competing with full automation platforms.
What convinced you that staying focused on one use case creates a stronger product than gradually expanding into the broader automation space?
Hi there! I kept hearing the same thing from brand owners. Tools like ManyChat felt too complicated for what they actually needed. That never made sense to me. I'd rather obsess over making one workflow ridiculously easy than cram in a bunch of features people won't use. If I can make that one thing feel effortless, I can always expand later.
Appreciate the context.
Makes sense — staying focused on making one workflow genuinely easy is a strong product philosophy.
It's nice to hear someone asking me this type of question. As a solo developer for single utility type tools, I need a sanity check from time to time. Are you a developer yourself?
Not exactly — I spend a lot of time talking with founders and builders about the decisions behind what they’re creating.
I’m always interested in the reasoning behind product choices, especially when someone is intentionally choosing focus over adding more features.