Hey Indie Hackers!
I recently crossed both $100K in projected ARR and $100K in actual revenue with Ness Labs, a platform for knowledge workers to achieve more without sacrificing their mental health. And I finally got to a point where I could hire team members to help me grow the business!
Thanks so much @channingallen for inviting me to host this celebratory AMA 🥳
In terms of business model, we have three main revenue streams:
The $100K figures above only include revenue from the private community, I still haven't consolidated everything — but it's tax season so I'll keep you posted 😅
The team is currently myself, a sales & partnerships manager, and a social media & community manager. They both started working at Ness Labs in the past month. I’m incredibly grateful for their support as we grow the business, and trying to do my best as a manager — which is a challenge in itself when you get comfortable working on your own as a solo founder!
For context, Ness Labs started as a tiny newsletter in Summer 2019. The community was launched in March 2020, at the beginning of the pandemic. I wanted to offer a space where people could connect, learn together, and hopefully make friends who like to geek out about the same topics. Last month, we started our sponsorship programme, and have just crossed $14,000 in revenue from that initiative alone.
I want to stress that I did go from $0 to $100K in one year after I launched the private community, but it wouldn’t have been possible without the audience I patiently built through the free newsletter.
I’m happy to answer any questions around how I grew the business from scratch, hiring and managing team members when you started as a solo founder, our content and marketing strategies, how to foster an engaged community, how to use social media platforms to promote your content, and anything else you’re curious about. AMA :)