I Grew My Newsletter To 2,000 Subscribers Through Reddit Only. Ask Me Anything About Reddit Growth!
I grew my newsletter The Social Juice to 2,000+ subscribers at a growth rate of 70-100+ subscribers per week in last two months. Here are My Insights about Using Reddit to facilitate growth for your SaaS or content business.
#1. Post Timing Matters
Most of the time people talk about tweet or Instagram post timing. But on Reddit timing matters too. Don’t post when Reddit communities are highly active, note down the time when community has most number of users active and post 5-6 hours before that time.
Why: During that time, most Redditors are actually reading posts that took off earlier. The posts with 100-1000s upvotes have acquired that audience. There will be less attention towards your post.
That’s why post when the sub-Reddit is silent and your valuable post will get the sub going!
#2 Upvotes doesn’t mean conversions
My most upvoted post got more than 73k Views and 800+ upvotes that brought me 73 subscribers in 1 day and total of 105 subscribers in 48 hours. This sub-Reddit allowed links. While My 5th Most Upvoted post got 24k views with 105 upvotes that brought me 150 subscribers in 24 hours with no-link in the post!
Most Redditors asked for the link and some found the link in my profile and added to the comments.
Why This Worked: Your piece of content need to connect with what you are promoting. The first post got viral but didn’t connect that well. While 5th one did! Most founders and entrepreneurs do AMAs that allows them to directly link their Projects but you can’t always succeed with that!
That’s why learn content alignment and use content that solves a problem and mention a better solution. For Me, The Tactic that worked was “Fearing of missing Out”
I created a FOMO that you might miss the next week’s post about X and that lead to the Sign Ups!
#3 Headlines & Structure Matter
Are you even including the Reddit comment in your post? In 2021, I wasn’t. Posting Headlines like “How To Do X” or “Why X Industry is failing” never worked because Redditors always felt it wasn’t targeted for them.
Reddit is a community. You should call out the community to grab the attention mention topics that community talks a lot about all the time.
The last thing is Post structure. Use markdowns and framework like AIDA, Storytelling and many more writing frameworks.
#4 Embrace yourself and Accept Hate
My last post got 100 upvotes on Reddit while many liked it and few roasted it. You should learn from those hateful words. Because they aren’t wrong the post wasn’t useful for them. So, they called you out.
On other platforms, we grow community around content. Reddit is a prebuilt community and people with multiple interests and experiences are their that’s why you should never stop posting content due to hateful comments.
Your response needs to be “Can you help me better this post?”. You will see most of the people will never care to reply you!
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At the end, Most people think Reddit hate self-promoting. Yeah, they do when your content is not delivering what it said in the heading.
That’s All The lessons I had to share.
AMA in the comments and You can Follow me for my insights on marketing your Projects on Reddit and other social media platforms
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