I have analyzed 100+ SaaS websites - these are the most common mistakes you might be making in your homepage copy

I was a solo product/ growth marketing manager for mid-size SaaS startups for 4 years. Website was directly under my KPIs and we ran multiple A/B tests to increase conversions and decrease the bounce rate. + I started my own thing as a conversion copywriter in 2022. Now I work with high-growth SaaS startups ($50m+ annual revenue) to fix their website, emails, and ads. (Happy to share a link to my profile, work, etc. in the comments)

I am sharing these points because I've been providing feedback on 'roast my landing page' posts on Indie Hackers for the past month and most of them are repeating the same mistakes.

The hero section is so monotonous that it’s worse than the AI-generated version of it. One headline has 5 complex words that nobody understands. Not even the customers.
I scroll through the first 4 sections of the site, and there’s no mention of what the product does. Social proof is important but won’t make much sense till I know what you do.
Testimonials are at the bottom of the page while the benefits of the product are at the top. Ideally, I would like to see them both together. One testimonial per benefit.
No pictures, or brand names in testimonials. I want to see a picture of your happy customer along with the brand logo.
So many links on the homepage that make it more like a Linktree than a landing page.
Your homepage should have one goal. If the goal is to make it a repository of all important sections, focus on that. But, if the goal is to persuade users to book a demo, jump on a call, etc. then make sure every element works towards that one goal.
You need one power call to action with a persuasive copy that repeats throughout the homepage.
Don't confuse the user by placing multiple CTAs (call to action) in the same place.
The most important lesson in UX copy is to keep the color for your main call to action the same throughout the homepage. This has been tried and tested by some of the best A/B testing agencies and worked like a charm for me in all my previous projects.
Your design elements and structure should support your website copy. This could be a reason for a higher bounce rate on your homepage.
Your homepage needs more social proof. Use your case studies to create a user story for your homepage.

Feel free to add more points here:)