My MRR has stagnated for months (any new growth keeps getting cancelled out by churn 🤷). Obviously I deserve it, since I didn't take my startup seriously for a couple of months -- it was summer, and I wanted to have fun.
I have 2 issues right now on how to move forward:
1. I don't know who my ideal customers are.
I thought my ideal customers were affiliate marketers, but when I look into my Stripe subscribers, it seems like majority of them are consultants, bloggers, and even schools. My landing page has been targeted at affiliate marketers, and since it converts pretty well I really don't want to fix what's not broken and risk ruining it.
Should I talk to my customers?
I don't even know what to say or ask.
2. I don't have a repeatable marketing channel.
I tried direct marketing, which worked for my first 10-ish customers, and then it didn't. I engaged/networked on social media, but that's not very scalable, so I blogged. The vast majority of my articles received poor traffic, but 1 in particular that I wrote (a "bottom-of-funnel" article) managed to rank #1 on Google for a long-tail keyword, which has sent me the majority of my traffic, despite my site having a very low page/domain authority. In fact, when I looked into my funnel, the majority of my upgrades came from Google. The social traffic converted very poorly.
Should I continue blogging? Guest posting? Asking for backlinks? It seems so out of my control and serendipitous.
Basically, apart from adding features/fixing bugs, I don't know what I'm doing on the marketing front: they all seem to come from the ether. My conversions look good for now, so I'm confident if I can turn up the knob on traffic my MRR will go up accordingly as well.
I just don't know how to get that traffic apart from depending on luck.