I have to keep telling myself..."Another feature won't bring users"

If you have users asking for features and saying they'll buy if you add feature X, adding functionality will also grow your revenues.

If you're having trouble getting people to discover your product, adding more functionality is unlikely to help.

A simple rule I learnt from the book Traction: 50-50.

50% - product (build)
50% - growth (sell)

Embedding ̱this simple technique in your process will automatically make you come out of such mind tricks.

Good luck with SamePage 🤘. I've gone through your video. I definitely think you should have another version in under 60s (or max 90s).

Ok, I run a bootstrapped company and we're in the millions in ARR. And stop building! What I did at the start was to send authentic cold emails to prospective customers with the goal of getting on calls.

Many of the calls were duds. But some of them eventually converted. That got me to the first 83.3K MRR.

Then, invest in SEO. Stop building. Build it and they will NOT come. I will share more of my experiences when I unlock my special privilege to create a discussion here.

I have a rule

For every new feature I bring up, I 5x the marketing for that feature

It has help kept be grounded had to remind myself about this when building Evoke with my co-founders

Improve what you have first before new stuff

Great works buddy

At least you've snapped out of it Brendan!

So many founders don't.

Love the minimalist aesthetic of your landing page. Some quick notes that might be useful. You want to make sure that within 5 seconds users know what specific problem you are solving and how. I found the copy a bit vague. Also, some screenshots of the product in action, a rapid-fire loom video, and/or testimonials from happy users as proof of credibility could potentially move the needle. You've already got a cool product, so definitely don't obsess over features at this stage. Great job and best of luck Brendan!

I think the key to having a good product is not in features, but value. I know, it sounds vague. But most of the founders have some idea and then focus just on the features. They don't understand why users are using the product in the first place.

When I'm building a product for my customers, we always try to find the value, the big idea.

Example: We were building an app for smart home delivery. You can order a special box for your house, which is controlled by an app, so you can send and receive packages, open the box remotely, etc. It was explained in a very long way and users needed to read a lot about features to get the idea. When it was not selling fast, the client wanted to add more features, change the design, improve the app UI, etc. That's a wrong approach because they were missing the value, the big picture.

So what did we come up with? What's the one-sentence value you should buy it for, instead of listing the features?

"You don't have to go to the post office ever again."

And that was it. When you understand what problem it solves YOU, the features are just the cherry on the cake.

My approach is: focus on core features only (max 2-3), polish them, make them easy to use, just one click away, etc.
Only add more once you get users willing to pay for new features.
Users must love your product - or at least like :) - so they subscribe or pay. Instinct tells me people don't fall in love to the number of features. It just seems messy and sends a bad signal: the founder doesn't believe in the product, hence (s)he is compensating that fear by adding more features.

thanks for sharing loom video to understand your product effectively!

You have done a good work and your offering for the 6 months its also a best option in term of your product market and use.

My recommendation would be to join a "gym".

If you wanted to learn how to fight, you'd join a boxing/BJJ/MMA/MuayThai etc. gym.

Not going at it alone makes it a billion times easier.

I think (but I'm not sure why) indie hackers make building a business as hard as possible. Perhaps because it feels more rewarding if it then succeeds??

But it's already hard enough to succeed... why add additional hurdles?

Congratulations on making such an amazing product! :D

Haha, we go through the same loop while developing our product as well :D There is so much that we can do, and staying true to the specs we've defined in our MVP is tough.

There is always "so much more" we can do to cater to all types of customers, but you are right. Creating a backlog or publishing the feature on the notice board is better so the users can upvote. This would define the demand for the feature as well!

Brendan awesome job on the design man!

Quick note. Saw this copy on your page “Trusted by these six companies so far”

Thought you should probably remove the “so far”. It doesn’t feel like a confident message.

If you’re getting a lot of ppl just bouncing off the site it’s probably because it doesn’t showcase the product as in images of features or functionality that excites them to want to click around more before signing up. Signing up is usually quite a big barrier

Completely agree, as a dev its easy to escape into your competency.

How are you reaching out to people?

Your landing page has no information at all. Maybe adding some more copy would help.

The "Get 6 months free" button doesn't work.

Congrats on your current clients!