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I hired a $150/hour strategist to reformat a CSV

Last Tuesday I watched Sarah, my head of strategy, spend three hours manually fixing a client report. Not strategizing. Not solving. Just dragging cells in Excel because our "automated" integration exported gibberish and the client needed it by 5 PM.

I paid $450 for data entry. I am the problem.

The Tuesday afternoon that broke me

Sarah has an MBA. Ten years in growth at two unicorns. She interviewed me harder than I interviewed her.

And there she was. Resizing columns. Hunting for the missing comma that turned our revenue chart into alphabet soup.

This was not her job. This was my tooling failing her.

But saying "the software messed up" to a client paying us six figures felt worse than eating the cost. So she sat there. Fixing what automation should have handled.

I did not hire her for this. But my stack made it inevitable.

The inventory I wish I had done sooner

That night I asked the team one question: What percentage of yesterday was actual work versus tool maintenance?

The answers gutted me.
Marcus, senior designer: resizing AI-generated images because the export dimensions were random
Priya, head of sales: cleaning contact lists because our CRM import decided phone numbers were equations
David, operations: copying meeting notes into three Slack channels, Notion, and an email because nobody knew where to look
These are $120 to $200 per hour brains. I had them doing $25 task rabbit work.

Not because they are bad at their jobs. Because I built a Frankenstein stack that creates problems faster than it solves them.

The real cost I was not tracking

I used to think about tool cost as subscription price. $50 here. $200 there. Seats for everyone. Seemed reasonable.

I never calculated labor cost of tool failure.

One broken export per week. Times four senior people. Times thirty minutes of panic fixing. Times fifty two weeks.

That is not a line item in my P&L. But it should be.

Every hour my expert spends being IT support for their own software is an hour of strategy that does not get written. A relationship that does not get built. A product insight that dies in a support ticket queue.

The simple test that exposed my delusion

I asked Sarah directly: What did you actually work on yesterday?

She was polite. Listed six things. Only one involved her actual expertise.

The rest were extraction, reformatting, troubleshooting, explaining to me why the numbers looked weird.

Twenty percent real work. Eighty percent tool housekeeping.

I am paying premium prices for basic tasks because my stack produces friction faster than value.

What I am building instead

I started Springbase because I could not find a tool that just... worked.
One platform where information flows correctly the first time. Where exports look right. Where imports do not reinterpret phone numbers as math. Where my team collaborates in one place instead of six.

No more manual fixes. No more "592 errors, skipped."

I wanted tools that serve. Not tools that demand.

Your move this week

Pick your most expensive employee. Calculate their hourly rate.

Now estimate how many hours last month they spent on fixing, formatting, transferring, or troubleshooting between tools.

Multiply those numbers.

That is your invisible tax. It is either funny or tragic. There is no middle ground.

I will go first. My number was $8,400 last month.

I fixed it.

What is yours?

on March 26, 2026