I just asked 3 top growth marketers how to prioritize user acquisition channel testing. Here's what they told me.

How do you prioritize which user acquisition channels to test first?

I recently asked 3 expert growth marketers how they think about it.

This is what they told me 👇👇👇

1/ Raluca Apostol - Event Marketer

"The main question for me is where does the target market spend their time? B2B information sources are different than B2C, social media platforms each have specific audiences (you won't find too many high school students on LinkedIn) and then each industry has its own popular websites, blogs and influencers. Based on where they spend time, marketing objectives and budget, I pick the ones that can deliver the best results."

2/ Eric Jorgenson - B2C Marketer

"I look for the right context to reach customers. Context can encompass lots of things: timing, channel, place, mindset, etc. If you have a valuable solution, it is important to reach customers when they are already thinking about their problem rather than relying on them to do the mental work of connecting your solution to their problem."

3/ Sam Zoloth - B2B Marketer

"You need to think about who your target audience is and where they hang out, what CPA you can afford, and if your product lend itself to any growth loops (eg - Yelp spins out UGC so investing in SEO makes a ton of sense)"

Hope this helps on your growth journey! How do you prioritize which user acquisition channels to test first?

Best,
Colin

Full post:
https://www.startupgrowth.club/issues/prioritizing-user-acquisition-channel-testing