Nine months ago I left a 23-year career in big tech to build deepship.dev. The goal was to put the benefits of AI straight into developers' hands — pay only for the tokens the LLM uses while building real systems.
The idea: prompt it, and get a real, production-ready full-stack system — APIs, a React frontend, Postgres, with auth, payments, and notifications already wired in. Not a prototype that breaks at deploy. Working code you download, deploy to the cloud, and own outright. No subscription, no lock-in, ever.
I didn't want to build another AI wrapper, so the architecture is the part I'm proud of: cheap models handle planning, expensive ones only write the code, and a set of reusable libraries — auth, payments, emailing, notifications, stream handling, modern UX templates — means it never regenerates solved problems from scratch.
A $100 ad campaign surfaced an unexpected audience: small businesses priced out of custom software. Our first real project came from it — a fish delivery system across India. 1,000 distributors, benchmarked for 100,000 deliveries a day. Android, iOS, and web, built in two weeks, in production now. Solid proof that cheap and fully-owned still holds up under real load.
Two kinds of people, same need: developers who want to ship fast and keep their code, and businesses that could never afford a dev shop.
I built this mostly alone, and it wore me down more than I expected. That first $1,000 check was the first time I believed it might actually work.
Try it at deepship.dev.
Congrats! What was the biggest thing that helped you get from your first customer to $1000?
Appreciate that.
The freelance frontend dev angle makes sense, but I would not lock it casually because the pricing story changes depending on whether Cartlify is for freelancers, indie builders, or small agencies.
That is exactly the part worth getting right before Product Hunt.
Send me your email and I’ll write the tighter pricing + launch angle properly instead of turning the thread into a full teardown.