The Orange Book of Marketing is a byproduct of 11 years of experience in the marketing industry where I have navigated through many different industries and had the opportunity to create two brands that are distributed around the American cannabis market, Chief Stix and HHemp.
can you please guide me to promote my business?
How would you compare this to the 1 page marketing plan book?
Hey Michael! The Orange Book of Marketing doesn't talk about marketing strategies or technical aspects of marketing. It is an essay about the creative process and the reasons why we should create, and why creativity is important in an AI-native economy.
This is the first book of a series of three. I plan to write about marketing strategies in "The White Book of Marketing" and then advertising in "The Grey Book of Marketing".
Thank you for the question!
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