I just published 3 comparison posts in one day — here's why competitor comparisons are the best content for early-stage products

I'm building Queryra — AI semantic search for WordPress/WooCommerce. 10+ active installs, solo founder, pre-revenue.

Today I published three posts: Queryra vs SearchWP (30k users), Queryra vs Relevanssi (100k users), and a general "Best AI Search for WordPress" guide.

Why competitor comparisons work at this stage:
1. They target people already looking for a solution (not educational traffic)
2. They're the exact content AI chatbots cite when someone asks "what's the best search plugin"
3. Being honest about where competitors win builds more trust than pretending you're better at everything
4. They create a content network — each post links to the others

The key: don't write "why we're better." Write "here's when you should use them, and here's when you should use us." Store owners respect honesty.

Early results: my first comparison post (Queryra vs Athos Commerce) is already being cited by ChatGPT.

Full guide if you're curious: https://queryra.com/blog/best-ai-search-plugins-wordpress-2026

Anyone else using competitor comparisons as their primary content strategy?