I just realized I've been writing messaging for myself, not my users. Help me fix that?
Launched 18 days ago. One paying customer. Had someone with a positioning background look at our site and she basically said: you wrote this for yourself, not for the person landing here cold.
She's right.
So two questions. Please be as honest and specific as you can.
1. Think of the last time you were stuck on a sales or distribution problem. What was the situation?
Not in general. The actual last time. Were you staring at a cold email draft? Trying to figure out pricing? Wondering why no one's signing up? The more specific, the more helpful.
Just went through this exact thing last week. I was validating a content repurposing service for coaches and my first outreach said "I turn 1 post into 10+ platform pieces." Nobody cared.
Then I reframed it around the pain: "Most coaches spend 5+ hours repurposing one piece of content — and most of it never leaves the platform it was created on." Suddenly the replies changed.
The fix that worked for me: take your current headline and ask "so what?" three times. You'll usually hit the real pain by the second or third answer. Then write that instead.
@D_Rohan I really like it. It's an interestting frame. Did u test your positioning with the target audience, what changes exactly in their replies?
Went through this recently. My first hero copy described the feature — "give clients visibility into project progress." Someone pointed out that's builder language. The actual user thought was just "I want them to stop texting me." Changed the headline to that. Much better.
The shift that helped: stop describing what the product does, describe the moment the pain hits.