I just sold my first extension license at just 40 installs. Don't throw everything at the wall and see what sticks, market with a plan.
Everywhere I see, builders and entrepreneurs are crying that they don't like marketing.
But how else are you going to get your product out there if you don't market it right?
I have launched my own Chrome extension early this month. And all I have been thinking about since then is how to market it properly.
Yes, I come from a marketing background and that helps, but anyone can do what I am doing and it is just a lot of unglamarous gruntwork.
First, you have to have a plan, and no, what AI can give you doesn't count.
Identify what your tool does better than others and just get complete clarity on what your tool does.
Make sure you create posts and videos that target these same points again and again. It has to be boring for you for it to be interesting for others.
Make feature-focused videos and publish them everywhere you can.
Lastly, reach out to potential customers, introduce yourself and sell them your product.
Example, if you are selling a tool for content writers, market it to content writers wherever you can. These small practices go a long way.
Market your tool every day and results will come in, slowly but surely.
The build and the marketing are both full-time jobs.
Just like you didn't skimp on the build, don't skimp on the marketing too.
You can check out my extension on the Chrome Web Store.
It is called FocusRead Reader Mode.
The marketing lesson is right, but I think the naming layer is where the product may be limiting itself.
“FocusRead Reader Mode” explains the feature, but it also makes the extension sound like a utility setting inside Chrome rather than a product people remember, recommend, or pay for. That matters because browser extensions are crowded. If the name only describes the function, users understand it quickly but forget it quickly too.
The stronger positioning is not just “reader mode.” It is cleaner attention, less noisy reading, and a better way to process web content. If you keep marketing this seriously beyond the first license, the brand needs to feel more premium and memorable.
Auryxa .com would fit that direction better. It gives the product a cleaner, more polished identity before Chrome Store assets, videos, and early users lock the current descriptive name in.