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I kept abandoning every notes app I tried. So I built my own.

Every few months I'd try a new note-taking app. Notion, Bear, Apple Notes, Obsidian — I've used them all. And every time, the same thing would happen: I'd start strong, then slowly stop using it.

I finally figured out why. Every app I tried required me to make a decision at the moment of capture. Where does this note go? What folder? What project? What tag?

That friction is fine when you're organized and have five minutes. It's fatal when you have a thought mid-walk, mid-drive, mid-shower, or mid-meeting. Most of my thoughts happen at the worst possible time to organize them. So I'd either skip capturing the idea entirely, or dump it somewhere I'd never find it again.

What I actually wanted was something closer to shouting into the void — but with a void that remembered things and could surface them later.

So I built Noogat.

The core idea is that capture should be instant and organization should be automatic. You say "Hey Siri, I have an idea" and speak your thought. Done. No decisions. The app stores it, AI tags it, and it becomes searchable — both by keyword and by meaning (semantic search, so "things I thought about when hiking" can actually surface relevant notes).

Each entry is called a noogat. They sync across platforms — the iOS app is live on the App Store, and there's a web version in early beta for when you're at your desk and want to review or search everything you've captured.

I'm a solo developer and this is the first app I've shipped. I wrote it in SwiftUI with a Node.js backend. My current user count is "friends and family," which is a polite way of saying zero strangers yet.

I'm posting here because IH is where I'd want to find people who have the same itch I had. If you've ever typed "random thoughts" into a Notion database and then never opened it again — this was built for you.

A few things I'm still figuring out:

- Who's the right audience? I built it for myself, but I suspect it resonates most with ADHD folks and people who think in bursts throughout the day rather than in structured sessions.

- How do you find your first 50 users when you're not building in public from day one?

- Is the "no organization required" angle actually the differentiator, or is it just table stakes at this point?

If you want to try it: Noogat is free to download. Use code IH2026 at the promo screen (Settings → Redeem Code) for 90 days of Pro free — no strings. I'm genuinely looking for feedback from people who have the same problem I did.

Happy to answer questions about the build, the stack, or the many note-taking apps I've abandoned over the years.

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Noogat
  1. 1

    This resonates a lot, especially the “capture vs organize” friction. That is exactly where most note apps lose people. On the distribution side, one thing I keep noticing is that discovery is still very fragmented. Most early users come from very small communities or specific channels rather than big platforms. One approach that might help is putting your app in places where people actively browse and explore new tools. I have been seeing more of these popping up, for example, Unstore.io, where people look for early-stage web apps and projects. It is still early, but that kind of audience is usually more willing to try new things and give feedback. Also curious how you are thinking about your target users, this feels like it could resonate a lot beyond just note-taking apps. 

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      Thank you for your insights! Unstore sounds cool but I can't get the link to work. I do think these listings are a good place to start. If nothing else, building out back links to the website should benefit an early SEO strategy.

  2. 1

    Most note apps slowly fall apart when capture starts feeling like a mini organization task every time you think of something.
    What stands out here is removing structure at input and pushing all of it into retrieval, where it matters more if the system is smart enough to resurface things correctly.
    How reliable is the semantic retrieval when notes start piling up across very different contexts and moods?

    1. 1

      Thanks for tuning in! The semantic retrieval works just like a search engine. Pretty much the same underlying tech. I have a very broad and diverse range of contexts and interests and it has worked great for me so far. I'd love to hear any feedback on it if you'd like to give it a try with the promo code.

  3. 1

    Interesting.

    The thing I'd be careful with is that the product problem and the buyer problem may not be the same thing.

    A lot of people recognize the frustration you're describing. Far fewer feel it strongly enough to change behavior, install something new, and keep using it.

    That sounds like a small distinction, but it tends to affect much more than most founders expect.

    I wouldn't try to make that call casually in a thread.

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      Thank you for the wisdom. I'm curious if you have a solution or advice for overcoming that sort of marketing dilemma.

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        Possibly, but that's exactly why I stopped short earlier.

        I don't think the useful part is the advice itself.

        I think it's the decision sitting underneath that dilemma.

        That's one of those things that can quietly shape who the real buyer is, which signals matter, and what future feedback appears to confirm.

        I wouldn't try to unpack that properly in a thread.

        If you're curious, drop your email and I'll put together the tighter version.