I kept shipping products no one saw… so I changed the strategy
After years of building software, I noticed something frustrating:
Building the product was often easier than getting people to notice it.
Every launch guide says the same thing: be active on social media, engage with communities, comment on relevant posts, build relationships, and provide value. Great advice in theory.
In practice, it meant spending hours every day monitoring conversations, looking for relevant discussions, and trying to show up at the right time before the opportunity disappeared.
The more I looked into it, the more I realized that attention online is increasingly driven by conversations rather than traditional advertising. People discover products through recommendations, discussions, and comments.
That's what led me to build Threadrush.
The goal wasn't to automate spam or flood social platforms with AI-generated comments. The goal was to help founders, creators, and businesses identify relevant conversations faster, understand where attention is moving, and engage more consistently.
What started as a tool for solving my own marketing problem gradually became a product I believe others can benefit from as well.
I'm excited (and slightly nervous) to finally share it publicly and see whether this problem resonates with other founders.
Most early distribution problems come from not missing ideas, but missing timing when those ideas are actually being discussed.
What gets interesting is how quickly relevance fades once a conversation moves on, even if the topic is still important.
How do you decide which conversations are worth jumping into versus just observing from the sidelines?
Interesting.
The thing I'd be careful with is that a lot of founders will agree with the problem you're describing while wanting very different outcomes from the solution.
That sounds subtle, but it can become expensive if the product starts attracting attention from people who all think they're buying something different.
I wouldn't make that call casually in a thread.