I killed my product

I had been building a "video" "product" to help with the question "is my landing page any good".

I knew my product idea was borderline too clever: if your landing page had a standard layout (hero + features + how it works/testimonials/benefits + pricing/signup), I was going to sell a pre-recorded "video". Your page would appear on the left in the "video", and I was going to "review" it without seeing it, simply by teaching about how each section of your landing page probably could be tweaked using the lens of the visitor's mental back-and-forth, the "Forces of Progress". You could re-play the video with an updated version of your site, and learn by repeated viewings/comparison. You'd be able to tweak where the video would "scroll to" (on your site's screenshot) at each section of the video.

It was always going to be a bit of a stunt: "A standard review for all pages using a standard layout". You get 80% of the value of a custom video review, at %20 of the price.

I didn't mind losing the time I had put in to the product: I was just investing some of my extra time each week to see where I could take the idea.

Last Thursday, I needed to make a decision: either I press "publish" on the pre-order page, or I kill it.

I showed it to a friend, he didn't get it, I tried to salvage it, and I decided to kill it.

Instead, I published a post (link below) explaining the product, the core problem with communicating it, trying to see what else I could build that would be more clear, seeing that that better product was a much bigger product, and deciding to kill the initiative completely.

Full post: https://sharpen.page/jtbd/fail-predictions-my-own-product/

Hope that helps those of you discerning whether to kill a product or keep working on it.