I launched AgileTask 10 days ago. Zero followers, zero customers, zero social presence.
Here is what I set up and what actually happened.
The setup
I built a team of AI agents in Paperclip to run the business. Growth agent, Revenue agent, Customer Success, Product, Email. Each with a defined role
and daily deliverables. The idea was to be the CEO and let agents handle execution.
I also set up Sentry for error monitoring, Loops for email sequences, Plausible for analytics, and Humblytics for conversion tracking.
The theory was solid. The reality was messier.
What actually worked
Building in public on IH. This community drove more qualified traffic than anything else. One post hit number 1 on the Build Board. Another
got 92 views with zero paid distribution.
Personal feedback loops. Someone signed up, found a bug during onboarding, told me. I fixed it the same day. That feedback loop is faster and more valuable than any analytics tool.
Sentry catching real errors before users complained. Sprint generation was silently failing for every user because of one missing import line. Found it
on day 3. Fixed in 10 minutes.
What did not work
The agents hit quota limits constantly. They need more human intervention than I expected. Good for monitoring and drafting, not yet ready to run autonomously.
X is slow. 10 days of daily posting, 2 followers. IH and Reddit move faster for this audience.
Google OAuth showing the wrong domain killed trust at the most critical moment. Removed it entirely on day 9.
The numbers
Unique visitors: 30 plus
Trial signups: 1
Paying customers: 0
Bugs fixed: 12
IH Build Board appearances: daily for 10 days
MRR: zero
The one thing I got right
Shipping something real before optimizing anything. The product had 12 critical bugs on day 1. If I had waited to fix them before launching, I would
still be fixing them with no users watching.
Building in public forces honesty. You cannot pretend the product works when you are posting daily numbers.
What is next
First paying customer. That is the only metric that matters right now.
If you are building something and want to talk distribution or the agent setup, reply here.
Happy to share specifics.
Absolutely! The first customer usually makes everything else fall into place! Congrats on the success and lessons 😊
Love the transparency here Giuseppe. The agent limits you hit are exactly why human-in-the-loop still matters at early stage. Have you considered a VA to handle the execution layer — community engagement, outreach, trial follow-ups — while you stay in CEO mode? That's exactly what I do for founders. Happy to chat if it's useful
Appreciate it. Staying lean for now — the agent setup is part of the product story. If that changes I'll reach out.
The 'IH drove more qualified traffic than anything else' observation keeps showing up across a lot of early-stage posts, and it makes sense: people here self-select for being builders curious about tools. The intent signal is already there.
The 'theory was solid, reality was messier' on the AI agent setup is the most honest thing in the post. Coordinated multi-agent systems look elegant on paper but the failure modes are subtle — agents doing their job in isolation while missing dependencies on each other's output. CEO-of-agents is a real role but a harder one than it looks from the outside.
Zero followers → qualified IH traffic → first customers is a clean path if you keep showing the real journey, including the messy parts. What's the biggest gap you've found between what an agent does and what you actually needed it to do?
The dependency problem is exactly it. Each agent executes its task but the handoff breaks — Growth schedules posts while CEO hasn't validated the message yet. Biggest gap I've found: agents are great at executing a defined task, terrible at knowing when NOT to execute. What are you building?
Yeah, this is one of the most honest breakdowns of building with agents I’ve seen — especially the gap between what should work in theory vs what actually survives contact with real users. The fact that Sentry + direct user feedback became more valuable than the whole agent setup is really telling.
Also interesting how Indie Hackers ended up outperforming everything else — it keeps showing that early distribution is less about tools and more about being in the exact place where the problem already exists.
We’ve been seeing something similar — real signal almost always comes from small, uncomfortable interactions (bugs, complaints, unexpected usage), not dashboards.
Also sharing something I’m building in parallel — You have an idea. $19 puts it in a real competition. Winner gets a Tokyo trip (flights + hotel booked, minimum $500 guaranteed). Round just opened, so best odds right now: tokyolore.com
"Real signal from small uncomfortable interactions" — yes. A Sentry crash at 9pm told me more than a week of analytics.
Gotcha bro,I actually spent time and money to "promote " my previous idea ,I went into a rabbit hole of spending hours to find the perfect thread and you know jump to promote my product but nothing clicked that's when I got the eureka server moment that everyone goes through this process so I actually built AXL where it finds cutomers talking about the exact problem your product solves.
Btw crazy work with agiletask ,really like what you have worked with.
If interested:-www.axl.onl
Would love to have a chat
Thanks for the kind words. Interesting problem you're solving.
You’re doing the hard part right shipping and learning in public.
Zero customers at this stage is normal, not a problem.
The focus now should be making the value obvious instantly.
If someone has to think too much, they leave.
A quick demo that shows the problem → solution → outcome can boost conversions a lot
I’d be glad to help
Agreed on the demo, working on a 90-second screen recording this week. What kind of help did you have in mind?
In terms of support, I help turn raw screen recordings like yours into a high-quality, premium-style product video. That includes refining the pacing, structuring the flow so the value is immediately clear, and enhancing the visuals with smooth UI animations and clean motion design.
The focus is to make the product feel simple, polished, and engaging not just a basic walkthrough, but a video that holds attention and drives real interest . let me know if you want to see some of my previous client work
Great insight, this really resonates.
How are you handling user messages / feedback so far?
I’m also early and even with low volume it already feels a bit messy between emails and random messages.
Trying to keep things simple without overengineering it.