I launched an affiliate program for my AI platform. Here's the structure I went with.
Product: Hunch -> AI agents that take actions on websites (search products, book meetings, fill forms, complete checkouts). One script tag works on any site.
The program:
- 20% recurring commission on every subscription payment (not one-time)
- Starter ($49/mo) → $9.80/mo per referral
- Pro ($149/mo) → $29.80/mo per referral
- 90-day cookie window
- $25 bonus when an affiliate you recruit gets their first conversion
- Monthly payouts via bank transfer or Wise, $50 minimum
- Real-time dashboard with clicks, conversions, and earnings
Why recurring matters: 10 Pro referrals paying $29.80/mo each = $298/mo that shows up every month. After 12 months, that's $3,576 from those 10 signups.
Who it's for: SaaS founders, newsletter writers, AI tool reviewers, anyone with an audience that builds or uses AI agents. No minimum traffic is required to join.
Who it's not for: people looking for quick one-time commissions or promoting to a general consumer audience.
Signup: hunchbank.com/affiliates
Happy to answer questions about the program structure or how we handle fraud detection/payouts.
I came across this older discussion and wanted to add: Has anyone seen any changes or trends with affiliate programs like this in 2023? I’ve noticed some platforms emphasizing fewer, high-quality partnerships over a larger quantity. Curious if anyone here has insights on how this impacts revenue and growth for those involved!
The part I like is being explicit about who the program isn't for. A lot of affiliate programs optimize for more signups, but the real challenge is attracting partners whose audience already has the problem your product solves. That's usually a much healthier growth loop than maximizing affiliate volume.