On launch day, I had three paid plans laid out, but only a fraction of the features advertised were actually available.
I was 100% comfortable doing this, even though it seems a bit counterintuitive.
Normally, you should really only be selling features that exist. But this early, a) I was confident I could add most of the features within a few weeks, b) I wouldn't have a lot of users, and c) no-one would care if some features weren't quite ready.
It was far more important to launch and be able to show potential users what Cove does and the solution it offers. If some parts of the service weren't ready, that shouldn't stop me telling people about it.
Some things to think about when launching a product with paid plans:
The point of this post is to tell you it doesn't matter what you launch with. Focus on getting your product out there and flesh it out later.
Creating pricing plans and the features they contain is very helpful as you start on a product, but not everything has to be ready for launch.
(This post is based on a tweet: https://twitter.com/dr/status/1260798016442691584)