I launched my SaaS Kit today, got 0 sales, and just panic-dropped the price. Roast my decision.

The hardest thing about B2B is that you're often selling to someone who didn't budget for your category. They need the result you provide but never planned to pay for it.

The products that win here usually create a new budget line (by being categorically new) or steal from existing budget by making the ROI comparison obvious. Which of those are you trying to do?

Hey seergiue — really solid launch effort and honest reflection. A few blunt observations that might shift your next steps without making pricing the scapegoat:

1. Panic-cutting price usually signals uncertainty, not confidence
   Dropping from $199 → $99 on Day 1 rarely buys better conversion — it usually signals “I don’t actually believe this is worth $199,” which lowers perceived value and trains people to wait for discounts. Price signals value. �
   Medium
2. Value = pain solved, not hours built
   195 tests & 300 hours of work matter to you, but visitors care about what pain is gone for them. On a boilerplate kit, that’s often risk, wasted time, and production-ready confidence — not test counts. Flip the framing to outcomes (“deploy safe, ship faster than rolling your own”). �
   datadab.com
3. Landing clarity > price changes
   80+ visitors + 50s avg session time isn’t bad — people are seeing the page but not converting. That suggests an activation or message clarity problem more than a price problem. Work demo videos, before/after benefits, or a quick interactive showcase above the fold before touching price again. �
   datadab.com
4. Consider strong social proof and low-risk entry offers
   Instead of just cutting the price, think about:
   A free sample project or playground demo
   A short setup walkthrough call
   A tiny “first 3 installs” free/discount + feedback deal
   These invite commitment differently than just a lower price. �
   kodekx.com
5. Use this launch as a learning baseline, not a verdict
   Product Hunt traffic is not always high-intent buys for dev tools — it’s often curious coders and bookmarks. Give the post some time, then test targeted outreach (Twitter dev threads, Reddit subs for your stack) with clearer value language. �
   kodekx.com
   If you want actual headline + hero text suggestions tailored to your product’s core pain points and ideal customer segment, drop your current value prop and I’ll help rewrite it.

Hey seergiue,
Not gonna repeat the demo/video advice.

I ran a market analysis on the boilerplate space recently and spotted something that might explain your situation:

1. You're in a niche within a niche. ~40% of boilerplate demand comes from non-technical founders who want "safe to go live." Technical founders (your Nuxt+Adonis crowd) often prefer building custom or using free stuff. Small pool.
2. "195 tests" is a feature, not a painkiller. The real pain: "auth breaks in production, payments fail, I can't safely invite users." Flip the framing.
3. Price wasn't the problem. $199-300 is normal for quality kits. Dropping to $99 signals low value.

One idea: Don't sell the kit. Offer to set it up WITH your first 3 customers for free. You'll learn their language, get testimonials, and discover what actually resonates. Then raise the price back.
Good luck.

What do you think broke first here—positioning, onboarding, or distribution? What signal made you drop price immediately?”

Agreed with a guy before me. The clickable demo is must have here.

1. It proofs that your product really works and does that smooth
2. People will already invest some of their energy there and feel some kind of bond
3. (Personal opinion) Such approach says "I'm here to help you do your job, not to pump your money"

just my simple 2 cents here :)
I clearly understand the value of the product but:
1- you need to show it me: build "blabla" in 2h
2- let me play with a demo
3- I have to pay $200 and trust that you did a good job: this is asking for too much imo.

This is all coming from someone who understand the value of your product so imagine someone who is not clear.

Also: is it for technical founders only? if so why would a tech person pay $200? it's a genuine question trying to understand your angle.

Hope this helps!
Sophian.

Panic pricing is rarely the right move. 80 visitors with 50s avg time isn't bad at all - people are actually reading your page.

The issue with boilerplate/kit pricing: at $99 you're competing with free templates and tutorials. At $199 you're positioning yourself as a serious time-saver for devs who value their hours. Dropping price can actually hurt perceived value.

A few things I'd check before touching price again:

• Is the value proposition immediately clear above the fold? "195 backend tests" is great but what PROBLEM does it solve for me?
• Any social proof? Even a beta tester quote helps
• Consider adding a demo or quick video walkthrough

Also worth noting - Product Hunt traffic isn't always high-intent buyers. It's a lot of curious devs who bookmark things. Give it a few days before judging.