I’m building PuraSIM to make travel eSIMs less confusing for Spanish-speaking travelers

I just launched PuraSIM, a small travel eSIM store focused on Spanish-speaking travelers.

The idea came from a simple problem: when people travel abroad, they often leave mobile data until the last minute. Then they either pay expensive roaming, buy a physical SIM at the airport, or get overwhelmed by eSIM websites that feel too technical or too broad.

I want PuraSIM to feel simpler.

The first version is basic: a Shopify store with country-specific eSIM pages, setup guides, and clear explanations around how eSIMs work, how much data travelers need, and how to avoid roaming fees.

Right now I’m focusing on:

- SEO around country-specific eSIM searches

- useful Spanish travel connectivity guides

- simple onboarding for non-technical users

- testing whether “eSIMs for Spanish-speaking travelers” is a strong enough niche

One thing I’m thinking about adding is an AI eSIM finder: you enter your destination, trip length, phone model and data habits, and it recommends the right plan instead of making you compare a bunch of options manually.

I’m still early, so I’d love feedback from other indie hackers:

Would you position this more around “cheap roaming alternative”, “easy travel internet”, or “eSIMs for Spanish-speaking travelers”?

Also, if you’ve built SEO-driven ecommerce before, I’d love to hear what you’d focus on first.