I’m building simple business tools for people who don’t need another SaaS subscription

I’m the founder of Start Unlimited, and I’m building a collection of simple Google Sheets and Excel tools for small business owners and online sellers.

The idea came from a simple observation: small businesses often have very specific problems, but the solutions available are usually either:

• Too expensive
• Too complicated
• Built for much larger businesses
• Or generic spreadsheet templates that require a lot of work

For example, a Shopify seller might want to know whether they’ve crossed a sales tax nexus threshold. An Etsy seller might want to know their actual profit after fees, shipping, materials, ads, and their own time. A small business owner might simply need a reliable 13-week cash flow forecast.

They don't necessarily need another $30–$100/month software subscription.

So I’m building focused tools that solve these individual problems well.

The current products include:

• Multi-State Sales Tax Nexus Tracker
• 13-Week Cash Flow Forecast
• True Cost & Profit Calculator for Etsy
• QuickBooks Cleanup Template
• Inventory Reconciliation Sheet
• Client Outreach Tracker

The model is intentionally simple: buy once, make a copy, and start using it.

I’m currently focused on validating which problems have the strongest willingness to pay and building the product portfolio around those problems.

I’d especially like feedback from founders and small business owners here:

What’s one repetitive business task you still manage manually because existing software feels too expensive or overkill?

I’d love to hear what you're dealing with.