I’m designing for the thoughts people usually dismiss
One thing that’s changed while building Unjam:
I used to think people would only share major problems.
Instead, many of the most relatable thoughts are surprisingly ordinary.
“I’m scared I’m annoying people.”
“I don’t think I’m enough.”
“I feel behind.”
They’re small sentences, but they’re carried by millions.
I like this framing. The thoughts people dismiss as "too small to mention" are often the ones they experience most often. Building around those everyday moments instead of rare crises feels like a very different approach to emotional products.
I think that’s exactly what’s been changing in my thinking. Most people aren’t in crisis every day, but a lot of people carry small thoughts every day that quietly build up because they never feel worth mentioning.
Those are the moments I’m becoming interested in. Not trying to solve them immediately, but creating a place where people can see that those everyday thoughts are shared by others too.
If people come away thinking, “I thought it was just me,” then I feel like Unjam has done something valuable.
That's exactly the distinction I was thinking about.
I think there's one strategic business decision sitting underneath your reply that becomes much more significant as Unjam grows, but I don't think I can do the reasoning behind it justice in a thread.
Happy to explain what I mean if it's useful. What's the best email to reach you on?
Thanks, I’d genuinely love to hear your thinking. You can reach me at getunjam@gmail.com . Really appreciate you taking the time.
Thanks again for sharing your email.
I've just sent it over. Looking forward to hearing your thoughts.
This resonates. The most powerful ideas are often hiding in plain sight - the thoughts people think are too mundane to share. There's something beautiful about validating that "I'm scared I'm annoying people" is actually a universal experience, not a personal failure. That realization itself is the product.
I agree. It’s interesting how the most “mundane” thoughts are often the most universal. Things people assume are personal flaws tend to be shared experiences once they’re surfaced.
I think that realization is the core value more than any feature itself.