I’m launching on ProductHunt in 5 days with zero customers. Here’s my exact plan.
Most people wait until they have users before they talk about their product. I’m doing it the other way around.
Filleo turns messy product data (supplier sheets, PDFs, raw notes) into a ready-to-publish Shopify listing in seconds.
Today I have 0 paying customers, 0 revenue, and 32 people on the waitlist. That’s it.
I’m sharing this because I think the honest version of building is more useful than the polished one.
Here’s what I’m actually doing before launch day.
Not running ads. No budget. No growth hacks. Every single early user so far came from direct conversations with people who actually list products daily.
Showing up in places where Shopify founders already talk. Not to push Filleo, but to understand if the pain is even real outside my own head. Turns out it is — people are still spending 10–20 minutes per product doing the same repetitive work.
Building in public with early testers. The waitlist is live, and I’m already getting feedback on what feels useful vs what’s just “cool but unnecessary”.
Not adding features. One rule until I get my first 5 paying users — no new features. The product already works. The only thing left to figure out is distribution + trust.
(First 100 users who join waitlist get premium for only 0.99$...It only takes a minute)
Waitlist: https://filleo-roan.vercel.app/
30s demo: https://youtube.com/shorts/K_uncUg2NVc
The goal for this week isn’t to hit #1. It’s to have enough genuine relationships built that when I post “we’re live,” the people I’ve been talking to actually know my name.
If you’re building something and want to swap notes on the pre-launch grind, drop it below. Seven days is enough time to do this right.
The "no new features until 5 paying users" discipline is underrated — most pre-launch founders confuse building with making progress. One thing worth thinking about for your Product Hunt page specifically: your tagline will do more work than your entire description. "Turns messy product data into Shopify listings" is clear, but it's describing the mechanism. The tagline that converts is the one that names the feeling — the 10-20 minutes per product you mentioned losing? That number is your headline, not your feature list. Wishing you a strong launch day.
The 'no new features until 5 paying users' rule is the one I keep telling myself and keep almost breaking. I'm a few weeks out from launching a finance app and I find the temptation to polish one more thing is mostly anxiety dressed up as quality. Curious how you're tracking which conversations are converting to waitlist signups: are you noticing a pattern in where the keenest people came from (specific subreddit, X DMs, actual offline chats)? Also when you say no new features, are you holding the line on bug fixes and performance too, or just shiny stuff?