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I’m sorry. I f*cked up 😬. I thought our UX was great...

The moment you convince yourself that you know "everything" about your product, that is the moment you go wrong. Let me tell you why:

6 weeks ago, we launched a new product, Pretty Prompt. A Chrome extension that takes your text 👉 makes it a better prompt.

Which in return, gives you better AI results, without the learning curve.

It's super powerful. Yet I didn't think it was going to go viral. It's just an extension...

But then, it did.
Today we have over 5,000 people using it, with crazy great reviews (https://chromewebstore.google.com/detail/prettyprompt/opjebobgkipcdimgofkboimilnchghpd/reviews)

That's when I started hearing over and over again the same issue from our users:

“The floating button is in the way.”
“Can I pin it somewhere else?”
“Why is it always following me?”
“Tell me when Improve Prompt will stop hovering over my text.”

So we realized our most important feature to date, was not to build a new feature, but to fix the Improve Button itself. And we did just that.

To give you some context: Pretty Prompt is a very simple app from the user's perspective. They install it in their browser, type a prompt, click "Improve Prompt", done.

(Though to achieve this, it involves hundreds if not thousands of small "tweaks" to make sure users experience the famous "it just works".)

Think of it as Pretty Prompt = Improve Prompt button.
If the button doesn't work = Pretty Prompt doesn't work.

So we made sure it DOES WORK. And not only that, but it works in the way the user expects it to work.

We rebuilt the ✨ Improve Prompt button from the ground up. Now you have the choice between Floating Button (as before), or Pinned Button (new option).

I've shared a full post about it here (https://prettypromptai.substack.com/p/new-pin-button-or-float-button) and recorded a Demo video here (https://www.linkedin.com/posts/ilaiszp_im-sorry-i-fcked-up-i-thought-our-activity-7353049286764290048-J6n8)

Now I'm obsessed with the new button, and I think it is pretty good ;)

I'll close with something that Karri Saarinen (Co-founder @Linear) said:
“When ‘just ship it’ is the default, you stop asking if this is actually good for users. ‘Just ship it’ is you pushing your priorities over the customer’s priorities.”

Remember: Moving fast is imperative. Quality is a skill.
Oh... go try Pretty Prompt!

posted to Icon for group Building in Public
Building in Public
on July 22, 2025
Trending on Indie Hackers
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