I’m turning GitHub commits into client update emails automatically
What I built: A waitlist landing page for PushNote - a tool that watches your GitHub repos and auto-sends plain-English client progress updates on every PR merge.
The pain I’m solving: Every freelancer and agency I’ve talked to has the same problem clients feel ignored because developers are terrible at translating their work into business language. Writing manual update emails is tedious, so it either doesn’t happen or happens poorly.
Why existing tools don’t solve it:
GitHub webhooks send raw data. Zapier can connect things but the output is ugly. Changelog tools like Beamer are for product teams, not client communication.
The insight: There’s a difference between sending data and sending communication. That gap is the business.
Where I am: Landing page live, Formspree collecting waitlist emails, zero paying customers.
What I need: Honest feedback -is the positioning clear? Would you pay $19/month for this as an agency owner?
Congrats on the launch, looks solid. How are you currently thinking about acquiring early users and gathering feedback?
Still thinking about it, where could i find the potential users
That depends mostly on who the product is for.
The easiest way to find potential users isn’t by platform, it’s by identifying where your specific audience already talks about the problem you solve.
For example:
• If it’s founders → Reddit, Indie communities, X
• If it’s developers → Reddit, GitHub discussions, Hacker News
• If it’s e-commerce → Shopify/Facebook groups, Reddit, niche forums
Who exactly is your ideal first user? Once that’s clear, it becomes much easier to pinpoint where they hang out.
the data vs communication distinction is the real insight here. been dealing with similar translation problems in AI video production - clients dont care that you used seeddance pro fast for animation at 7 cents per clip, they care that their product video is done and looks good.
one thing to think about: the LLM summarization of commits is the easy part. the hard part is understanding what the client actually cares about. a refactor means nothing to them but a new feature they requested does. you might want to let users tag commits or PRs with client-facing labels so the AI has better context for what to highlight vs skip.
for finding users - try posting in freelance dev communities on discord. theres a lot of pain around client communication there and people are actively looking for solutions.
Smart idea with PushNote turning GitHub commit/PR merges into plain-English client update emails automatically. It nails the real pain: devs hate writing those "what I did" messages and clients hate feeling in the dark. Bridging raw code changes to business communication is a huge gap most tools miss. The waitlist landing page is a clean first step. Pricing at $19/month feels reasonable for agencies/freelancers who bill by the hour but waste time on updates. Keep it simple and focused on that translation magic. Solid concept with clear value.
I like this idea the gap between raw commit data and actual client communication is very real. Have you talked to agency owners about whether they’d actually pay for this yet? Sometimes something feels painful day-to-day but doesn’t quite cross the “must pay for it” threshold.
Also curious why you chose a flat $19. If someone has 10+ clients, the value is much higher than for a solo freelancer. Tiered pricing might make more sense long term.
But the positioning is clear. “Commits turned into client-friendly updates” is easy to understand right away.
This hits a real pain point! The "developer to client communication gap" is so common. I've seen projects go sideways not because of technical issues, but because clients panicked due to lack of visibility.
Your insight about "data vs communication" is spot on. Raw commit messages and PR titles mean nothing to non-technical stakeholders. They want to hear "user login is now working" not "merged auth middleware refactor."
$19/month seems reasonable for agencies, but you might want to consider tiered pricing based on number of repos or clients. Small freelancers might balk at $19, but agencies with 10+ clients would happily pay $49+ for the time savings.
One suggestion: consider adding a "client-friendly dashboard" view. Some clients want emails, others might prefer a simple link they can check anytime. Either way, you're solving a genuine headache.
For finding users: Reddit's r/webdev and r/freelance are full of people complaining about client communication. That's your audience.
Great concept — best of luck with the launch!