I’m worried about your Twitter marketing
The amount of people following you on Twitter is irrelevant to how good you are doing at marketing your business.
Chasing xxxx followers is a completely useless goal if your aim is to grow your business and attract paying customers.
Why?
Because it’s entirely possible to build a HUGE following on that platform and generate little to no revenue from it. You’d be shocked by the amount of founders with huge Twitter followings that make little to no money from them.
The reason this happens is because the default behaviour on Twitter for most founders is to share their building journey, their wins, their losses, their revenue etc. aka #buildinpublic
But who does this attract?
Other founders looking for inspiration, tips, and strategies to help them grow their own projects.
You’ll build a huge following filled with supportive people but you’ll make virtually no money from them. It’s just one big circlejerk.
Instead of focusing on building a huge following, focus instead of building a targeted one in your target audience.
You’ll find that your posts on social media might get less engagement but they will actually lead to paying customers for your business.
How do you do this?
By creating content that is focused on THEM and their problems, not talking about yourself and your product all the time.
Much-needed reminder: Sometimes, we get lost and confuse followers with audience.
Absolutely. It certainly feels like progress to founders when their followers count grows but unless that comes with an increase in revenue it's generally a waste of time
Interesting post, Chris. Have you had examples of such posts that drove customers to your business? Curious to see it
Hey hey, yep wrote an article about one such tweet earlier this year: https://www.indiehackers.com/post/steal-the-tweet-that-made-me-4-figures-in-revenue-with-less-than-100-followers-on-twitter-cd1b6afe0b
You raise an important point about the relevance of follower count on Twitter when it comes to marketing your business. While having a large following may seem impressive, it does not guarantee success or revenue generation.
The goal of marketing should be to attract paying customers and generate tangible results for your business. Building a substantial Twitter following by sharing your building journey, wins, losses, and revenue may attract an audience interested in following your progress, but it may not necessarily translate into customers or revenue.
It's crucial to consider the quality of your followers rather than just the quantity. Ask yourself who your target audience is and whether they align with the people you are attracting on Twitter. Are those followers potential customers or individuals genuinely interested in your products or services?
Exactly :-)
For this I think it's much better to start a new account altogether. Unless one is not using Twitter for getting potential users but instead building a network of peers.
As you say it depends on your goals. Although building a business is going to build a network of peers regardless of whether you actively try to or not.