I made 160$ from my Productized Service Black Friday. And I'm sharing all the numbers here.

Just compiled the numbers for the Landing Audit Black Friday deal.

Here are all the metrics, shared publicly.

💸 Gross Revenue: €114.86 (2 sales)

👋 Unique Visitors (UV) to Website: 52

📣 Top Channels for Acquisition: Twitter, LinkedIn, Slack Communities.

📱 Top Devices: Mobile (44%), Desktop (35%)

🗺️ Top Countries: Portugal (38%), USA (23%)

🛒 Conversion Rate for Begin Checkout: 7.7%

🐖 Conversion Rate for Transaction: 4%

Both sales came from the USA. One from a Slack Community (Indie Worldwide), another from my Twitter.

My conclusions:

➡️ The offer was aggressive, a 40% discount. Proves there's a market for this.

➡️ By reducing friction (lower price) and increasing pressure (limited-time offer) I got the sales. If I want to have non-discount sales in the future I must increase the perception of value. Conversion = Value - Friction.

➡️ Or the other strategy could be a permanent state of sales, and finding a regular channel to bring me traffic (Content? Communities? Paid Media?). But for this I would probably have to increase the price.

And that's it! What are your thoughts on this? Let me know in the comments :)