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29 Comments

I made $1K last month, and I'm giving away whatever $ we make in Feb

I decided two days ago that I'm going to build Dubble in public ๐ŸŽ‰ (I know it's getting a bad rep lately, but it looks too fun to let it be).

I don't have many connections to the #buildinpublic community though, so I decided that I'd run a bit of a giveaway to get connected.

Dubble made $1024 USD in January - so the idea is that I'm going to give away ALL of February's revenue to the person who guesses the closest amount!

Super curious to see if people will engage with it - if it's something that you wouldn't respond to, I'd love to hear why (it's literally free money?). I'll be sharing details on my Twitter and LinkedIn account when it's wrapped up with how it all went if you are curious to see if this kind of thing works.

Anyway have a guess here if you want!

posted to Icon for group Building in Public
Building in Public
on February 3, 2023
  1. 4

    sounds like a creative initiative. good luck with the engagement!

    1. 1

      Appreciate the support @machadogj!

  2. 2

    I am no expert but I think you should def charge more!

    1. 2

      Long term we'll definitely charge more. At the moment I'm more interested in letting people use the product without price being a concern, and still capturing willingness to pay at all

  3. 2

    You should make it so that the person with the closest guess gets the money. Without that, it's not really that interesting (for me) to participate. Good luck though!

    You could even just give away just 100$ each month, if you play it with the 'closest guess' gets the money, then there's always someone receving the 100$, and I would still participate, because it would be fun to play. Let's assume you make 1200$ in Feb. You could use that money to make a giveaway every month for 12 months!

    You also have to be careful not to attract some the wrong group of people who participate. Indiehackers are often in a better financial situation than the average worker (that's what I believe at least). So I think indiehackers may participate for fun, but there are enough poor people out there who would participate because they really need the money.

    That's just my opinion. :)

    1. 1

      Yeah, that's not a bad idea! Thinking of changing the rules on this one to closest guess wins

      1. 1

        Thanks! Also, if you would share not only January's revenue, but several months' revenue, that could help people to make a better educated guess. Right now I don't know if your revenue is growing a little, growing steady, or exploding... For what it's worth it could even be that your revenue has negative growth. :)

        1. 1

          Good point, I'll share some more historic data.

          I've just updated the rules! https://twitter.com/dean_mcpherson/status/1621662291308724224?s=20&t=20FquK0FQ-3ea8p2XGQ0nA

  4. 1

    Any updates on this?

    1. 1

      It's all done now - announced the winner on Twitter two days ago (closest guess was only $4 off). I'm still processing whether this was a successful experiment or not tbh.

      On the one hand it got way less engagement directly than I thought it would (I think people really doubted whether it was real or not), but it also tentatively lead to some interesting opportunities - we were distributed on a newsletter with 8K subscribers for free, a large company's startup program reached out which could lead to something valuable (e.g. AWS credits).

      Overall it was actually a really slow month of sales, so the total cost to Dubble was quite low - we made $424 in Feb, so it was probably worthwhile, but not sure we'd do it again.

      1. 1

        Thanks for the update. Great that the revenue kept coming in though, that is the main thing.

  5. 1

    Double made 1GB = 1024MB. Sorry, I couldn't help it ๐Ÿ˜ƒ

    1. 1

      Lol yeah it was a pretty convenient number

  6. 1

    A very wonderful effort. I wish you success always .

  7. 1

    Love this, asked some clarifying questions on Twitter (so it was more public, hopefully to increase engagement)

    1. 1

      Thanks Mark! Responded there ๐Ÿ™‚

  8. 1

    What a genius way to grow your initial audience. You could also keep it going by giving away a fixed amount every month to the person with the closest guess.

    1. 1

      We might, we'll see how much interest we get for this month ๐Ÿคท

  9. 1

    After feedback here and on Twitter - I've updated the deal so that closest guess wins. I guess the odds didn't look savoury enough for people to be interested!

    1. 1

      Just participated :)

  10. 1

    Wow, what a great idea! I'm also working on building my project in public. I can't wait to announce it.

    1. 2

      If I'm being honest though, I'm not sure if giving away things really generates organic attention for your product. I feel like when I've done that in the past most people would just interact with whatever I'm doing to get the money and then end up not really caring about the product. Do you have any way to gage how successful your run is?

      1. 2

        Yeah - I don't think it's going to massively impact the growth of Dubble in the short term, I guess it's more a personal brand play. Not everyone needs the product right now, but a larger portion of people might want to follow the story.

        Long term, in theory it's a building block for awareness. When people look for a solution in the space, they'll hopefully have some familiarity ๐Ÿคž

    2. 1

      Soon you will be talking about your success. We are here to support you.

      1. 1

        Appreciate it!

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