Yesterday I launched my first paid product: https://draculatheme.com/pro
Dracula PRO is an overnight success... 7 years in the making.
Here's what I learned so far.
Open source monetization is a real possibility. It's not only for massive projects like RedHat, Elasticsearch, MongoDB, etc.
You just have to reflect on what is the best way to position your project.
People are not used to buying color schemes. If I positioned the product like that, it would fail.
Instead, I had to identify the core pain.
What I found is that people use different code editors, color schemes, and fonts to be more productive.
That's what I needed to solve - how to be more productive.
About a month ago, I added a form on the site and asked people to subscribe. The result? 1,032 subscribers.
This was a critical piece of the entire launch. My last email had a 69.5% open rate and a 51.3% click rate.
Email marketing is still relevant.
The US market is incredibly important. More than 60% of all sales came from here.
But don't limit yourself to one particular region. Go global.
I was only able to monetize now because I was maintaining this project for 7 years.
If I had given up, I would lose this whole opportunity.
There is no such thing as an overnight success.
Don't give up.