I was hoping Fantasy Congress was in a place where it could grow by word of mouth alone. But this month made it clear that isn't the case.
You're doing great. But why do you always put a 'date' instead of a catchy title?
Looks like Allison treats it as a monthly journal and wants to focus on reflections > making it a marketing-oriented piece of content.
It is a great example of #BuildingInPublic.
Yep. @Abdolrauf this is one of my monthly retrospective posts. At the end of the month I reflect on what happened and my plans for the next month. But I use this as an accountability and focus tool, not marketing. So I'm not really concerned with the title.
I believe it's a wonderful idea. Best of luck and efforts for your plans, Alison.
Yeah I agree with that. Thank you
It is nice to see that when you don't try so hard to "market" it, people come :) I believe we're entering an era where "thoughts" and "minds" are more attractive.
@allison These are awesome numbers--I used to cover the fantasy sports industry (the companies making the games), and making $800 a month in your first year, is a remarkable number. Most of the "successful" sites only got to the point where they could support individuals full-time after about four or five years. You had 800, 2000, 860, and 680, your last four months, which are solid numbers to build off of.
I took a look at your site, and it seems clean, and well put together. I think you can get there.
Fantasy companies make their revenue the following ways:
Some thoughts on how you might be able to boost sales / income:
Those are some thoughts, if you found any of that useful, happy to talk more if you are interested.
Keep it up! I really like the concept of fantasy sports for politics—both are competitive arenas fueled by strong alliances and opinions.
I'll offer up some content advice: Read up and try to deconstruct the content that surrounds the fantasy sports space and see what parallels you create. Here are a few formats I've noticed:
Your opinions and analysis can be more about their performance, not their policies. You can put as much of your editorial voice and tone into this as you want, or just rely on the performance data. I would recommend featuring high-profile legislators or issues to get into those conversation spaces and build a robust twitter schedule.
Also, I saw your post about accepting purchase orders by selling to educators. I market SaaS into schools as my day job, and wanted to offer advice from experience in the space:
I think your audience is MUCH wider than this use case, so be careful not to be distracted too early on. However, if your mission is to make politics more accessible to a younger audience, then consider re-positioning Fantasy Congress with this more educational bent in mind. Your growth strategy will shift with that call.
Awesome insights. Thanks Andrew!
What a coincidence, February was a slow month for me, this is my current balance:
I laughed 🤣
I love the idea of this game. This should be massive - why isn't it absolutely huge? Everyone seems to want to stick their nose into real politics these days, so why aren't we all playing this game.
and has anyone done a UK version?
I believe in the UK you can bet on politics.
yes we can, I think George Clooney to be the next Prime Minister was 100-1 outside favourite ;-)
But I am thinking more along the lines of the fantasy football games and I assume like your fantasy congress game.
Back in 1982 one of the first ever games I played on the school BBC micro-computers was a text simulation (and very basic graphics) called 'Great Britain Ltd', where you had to run the country and make decisions like raising taxes and compete in elections. A lot of fun.
Oh my goodness, 1982? that's impressive! If it doesn't exist, it certainly should!
congratulations, Alison! I was also looking at an old post of yours, and found myself wondering how your rent situation played out last year?) :)
Ha! In all honesty, me and my partner ended up talking and decided he could shoulder the rent while we waited to see how Fantasy Congress did over the next few months. It was looking really good in January, but now, less so. If it doesn't pick up in March I'll have to go back to freelance.
thanks for your candour, and best of luck. I hope it 'works out' one way or another.
Wow, just came across Fantasy Congress and it's really interesting! As someone who doesn't follow much politics, I think a fantasy game like this can definitely be a game-changer.
Quick note (I'm probably not your target audience), it feels like there's a lot of complexity to getting started. As someone who knows only a few congressmen(women) by name, it feels hard to get started. Perhaps an easier fantasy version could be free to play and more complex point gathering features can be behind a subscription?
Aw thank you! That's good to know you find it a little too complex. My target audience is "political junkies" but I definitely want to get people less enthused about politics into it too.
TL;DR for Fantasy Congress in February:
This was 61% less revenue than the previous month. I spent some time in this retrospective reflecting on what I felt was holding me back.