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I need advice on how to find a very specific co-founder.

I have a product that I have been working on for sometime from a technology standpoint. It is a niche SAS geared towards private and public schools. The product is geared towards school safety and I truly believe it could be a game changer for the education industry.

I have the technology know how to build this product and am already nearing an MVP. My issue is that I need a co-founder who can help me sell the product to private and public school boards. Someone who knows the inner workings of a school system and can present the product and sell it to schools. The product only works of the school embraces it.

Do you all have any advice for how I might be able to find a specific co-founder of this nature?

#ask-ih

on August 6, 2019
  1. 4

    Not directly an answer to your question, but a useful tip...

    You're spot on in thinking that you need someone who can help you understand the purchasing process at school systems.

    But that person doesn't have to be your cofounder.

    A mentor, advisor, investor...

    All can help you overcome this problem.

    It's hard enough to find a trustworthy cofounder you work well with without setting such specific requirements. It's fine to get that kind of support externally :)

    1. 1

      Thank you for the great advise!

    2. 4

      This comment was deleted 4 years ago

  2. 3

    There are a lot of online groups that could work, but I have always found my best way of meeting people is through volunteer work. You usually find really genuine people at the event and you never know who you will meet.

    If the volunteer event looks like something that the person you are looking for could be there, sign up and go! You don't have much to lose.

    I've built my best relationships on accident by volunteering my time.

    1. 1

      This is an interesting approach. Thank you.

  3. 3

    Try to follow EdTech groups on Facebook and LinkedIn. Maybe, even some education related communities. You have to find person with educational background, who is interested in new technologies and business development.

    1. 1

      Great advice. Thank you. I will do some research on these types of groups.

  4. 2

    Ditto @louisswiss. On first principle, seems to be a question about distribution.

    Two models come mind:

    1. There’s a consulting industry in the education space. You could become a consultant or partner with one. Niche and integrate your tool into your offering. In the process, you’d gain a better understanding of user pains and build relationships.

    2. “The product only works of the school embraces it.” Is there anyway to offer a self-serve version that improves a single stakeholder’s life? This could be an entry to the organization and lead to a bottom-up distribution strategy.

    It’s also kicking the can down the road. You’d still have to figure out how to reach these stakeholders. Some bottom-up distribution examples — Gmail, iPhone. They went into the enterprise on warm intros by improving individual lives first. This is how many developer tools spread through organizations.

    It’s hard to say without knowing the product. Perhaps top-down adoption is required for it to work. The high-touch services approach may be better in that case. Build the model then scale it.

    1. 2

      Thank you for this. It is a top down approach requirement unfortunately but after it is sold to a single school it would spread fast as individual parents would be downloading and interacting with the software.