I pivoted, still looking for PMF. Any South Asians here can review my project? At home lab testing for South Asians.

Hi IH,

As a doctor and Indian millennial growing up in the US, I constantly worry about my parent's health. South Asians are four times the risk of heart disease than the general population. My parents get their labs done annually but I wished there was a better way to track their labs more frequently - that's why I am pivoting to SaathiHealth (https://saathi.health) - at home diabetes, heart, and cholesterol labs.
Edit: They cost ~99USD.

I love the technology. We send a kit to your home, you take a sample (3-4 drops of blood), send it back and we send results to you in 4-5 days. I have already paid for an annual contract for these kits so I am trying to figure out a good market. (I tried https://healthpr.co and https://testingt.com)

I am still struggling figuring out how to market though.

Should I target South Asian Millennials cause I feel like they may be purchasing these for their parents?

Or target the parents?

Google Ads? Instagram ads? ahhh.

Would love any advice! If you want a kit, comment and I'll hook you up with a 20% off code for any of them!