I realized a privacy tool for TikTok was useless. Here's how I pivoted my AI Chrome extension. 🛡️

The pivot is smart. But your copy has a gap.

You say: "Protect your wallet. Protect your work."

But your real buyer isn't thinking "I want protection." They're thinking: "I just got burned trying that PDF compressor. I lost 3 hours of data." Or: "I found out this AI tool owns everything I created."

They have scars.

So here's the missing layer:

Your landing page doesn't speak to the cost of NOT having TrustLens. It speaks to features (hunts for auto-renewals, copyright clauses, data brokers). But the buyer doesn't care about features — they care about avoiding another disaster.

Right now, someone reads "Shady data brokers selling your contact info" and thinks: "Okay, interesting." They should read it and think: "Wait, this happened to me last month."

That's the gap. You're selling the solution. You're not selling why they can't afford to wait.

What's the most painful thing that happened to a user when they tried a sketchy tool? Start there. That's your headline.

This is a strong pivot—especially the realization that “big tech tracking” is too abstract for users to care about in the moment, while financial and workflow risks (like auto-renewals or IP clauses) feel much more immediate and actionable. That shift in framing feels like it will resonate a lot better with people actually trying new tools.

The “wild west of AI tools and SaaS apps” positioning is also interesting because it’s closer to real user behavior—people don’t think about privacy until something breaks or costs them money. Framing it around risk in tools like those built with platforms such as ChatGPT makes the value much more tangible.

Curious—are you seeing stronger engagement with the “financial risk protection” angle compared to the original privacy-focused messaging?

Prize pool just opened at $0. Your odds are the best right now. If you're working on something new, this could help 👀
$19 entry → idea competition
🏆 Tokyo trip
💰 $500 guaranteed
Round open 👉 tokyolore.com

This is the blog on Indie Hackers from someone :-

I realized a privacy tool for TikTok
was useless. Here's how I pivoted
my AI Chrome extension.

Hey everyone! I'm Guillermo.

I recently started building TrustLens, an AI Chrome extension that translates complex Terms of Service and Privacy Policies into simple risk alerts.

My original idea was to warn people about how Big Tech (Meta, TikTok, Google) tracks them. But then I had an "aha!" moment: No one cares. People will click "Accept" on TikTok anyway because their friends are there.

So, I pivoted. I realized the real danger is the "wild west" of the internet: those random AI tools, PDF compressors, or new SaaS apps we try every week.

TrustLens is now strictly focused on protecting your wallet and your work. The AI specifically hunts for:

🚩 Hidden auto-renewals or impossible cancellation policies.
🚩 Clauses claiming a perpetual copyright license over the content you upload.
🚩 Shady data brokers selling your contact info.

I'm currently #BuildInPublic! I just launched the waitlist and set up a fully automated no-code backend using Make + Supabase + Resend.

Check out the landing page here: https://gettrustlens.com

I'd love your brutally honest feedback on the copy. Does the "Wild West" value proposition resonate with you? Would you use this when trying out a sketchy new tool?

Cheers! ✌️
Guillermo Moreno
posted to
Icon for group Landing Page Feedback
Landing Page Feedback
on April 2, 2026

👉 How to interact:

Write helpful comments (not spam)
Give 1–2 genuine lines about their idea
Then suggest competition naturally

🔥 MOST IMPORTANT RULES

Personalize EVERY message
→ Mention their idea (AI, SaaS, app, etc.)
Always use this line:
“Prize pool just opened at $0. Your odds are the best right now.”
Do not spam
Do not send the same message to everyone
Focus on quality conversations

Competition -

If you're working on something new, this could help 👀
$19 entry → idea competition
🏆 Tokyo trip
💰 $500 guaranteed
Round open 👉 tokyolore.com