I realized building software was easy. Selling it wasn't.
while ago I finished building one of my projects and thought the hard part was over.
It wasn't.
Writing the code had taken weeks, but finding someone who actually wanted to buy it was far more difficult.
I didn't have an audience. I didn't know where serious buyers were. Every marketplace I looked at felt like it was built either for massive acquisitions or wasn't focused on digital products at all.
That experience made me wonder how many developers spend hundreds of hours building products that never get the attention they deserve simply because they don't know where to sell them.
At the same time, there are people who want to own a SaaS, website, app, AI tool, or other online business but don't know where to discover quality opportunities.
So I started building a solution around this problem.
The goal is simple: create a marketplace focused entirely on digital assets while also building educational resources to help first-time buyers and sellers understand valuation, due diligence, and ownership transfer.
It's still early, and before I make too many assumptions, I'd love to hear from people who've actually been through the process.
If you've ever sold a SaaS, website, or app, how did you find your first buyer?
Was it through a marketplace, your own audience, or your network?
Most founders treat building as the hard part and distribution as an afterthought. The reality is the opposite — a mediocre product with strong distribution beats an excellent product nobody hears about. The moment I started spending as much time on go-to-market as on code, everything changed.
I completely agree. Building the product feels like the biggest challenge until you realize distribution determines whether anyone ever sees it. We're learning that the hard way while building NexaMarket, and it's already changing how we think about growth. Thanks for sharing your perspective.
I think the harder problem isn't helping founders list their products—it's helping the right buyers discover them. Distribution beats inventory. If you can consistently bring qualified buyers, that's the real moat.
That's a great point, and I couldn't agree more. Listings alone don't create a successful marketplace the real challenge is helping the right buyers discover the right opportunities. We're putting a lot of thought into discoverability, trust, and quality matches because that's where long-term value is created. Really appreciate your insight.
I'm curious to see how that evolves.
One thing I'd keep testing is whether buyers come to NexaMarket looking for a product or looking for confidence that they're evaluating the right options.
Those sound similar, but they create very different marketplace behaviors.
That's a really interesting way to look at it. I think trust is ultimately what will keep buyers coming back, not just the number of listings. That's exactly what we're trying to build with NexaMarket. If you're ever curious to see how it evolves, I'd genuinely love to hear your feedback as we keep improving it.
I'd be happy to.
As NexaMarket evolves, I think there are a couple of strategic questions that become much more interesting in the context of your marketplace. Rather than fragment them across comments, I'd be happy to share them directly.
If you're open to it, what's the best email to reach you on?