I replaced an entire customer service department with AI. Here's what happened in the first two weeks.
Hey Hi.
I want to share what I have been building — an autonomous AI customer service agent for e-commerce called Fortuna.
The problem I was solving
I run online businesses. Every day it was the same support emails: "Where is my order?" "I want a refund." "Is this still in stock?" I was spending 2-3 hours per day on emails that had answers already sitting in my store's database. The tracking number was right there. The refund policy was right there. But a human still had to look it up, copy it, and paste it into a reply. Every single time. So I built the thing that does it automatically.
What Fortuna does
Fortuna connects to a merchant's WooCommerce, Shopify, or Magento store in about 60 seconds. No API keys, no developer needed. Install the plugin, click connect, done. From that moment, it reads the store's real data — orders, tracking numbers, shipping status, product catalogue, refund policies, customer history. When a customer sends a support email, Fortuna looks up their actual order, checks the real status, and sends a specific, accurate response. Not a template. Not a chatbot script. A genuine answer based on real data.
The critical thing for merchants: every refund waits for your approval. Fortuna analyses the request, checks your policy, verifies eligibility, and drafts the refund. You see everything and tap approve or decline. Three seconds of your time instead of fifteen minutes. But you stay in control of every penny.
What I have learned so far
The market is much bigger than I expected. I initially thought the customer would be solo founders drowning in support emails. Some are. But the real demand is coming from mid-market operators — merchants running multiple stores, spending six figures per year on human support teams, who look at Fortuna and see an obvious cost reduction.
The pricing tiers go from $47/month for small stores up to enterprise and scale plans for high-volume operations. What surprised me was how quickly merchants self-selected into the higher tiers. A merchant running 25,000 support conversations per month does not want the $47 plan. They want the tier that handles their volume, and they are happy to pay for it because the alternative is $150,000 or more per year in human agent salaries.
Zero cancellations so far. That is the number I watch most closely.
What is different from chatbots and helpdesks
The big helpdesk companies make money by charging per agent seat. They have no commercial incentive to eliminate the human teams entirely, because that eliminates their own revenue. Fortuna has the opposite incentive. The better it resolves tickets without humans, the more value it delivers.
What is next
More platform connectors, more channels beyond email, and continued improvements to the AI models powering the responses. The models keep getting better every few months, and every improvement makes Fortuna better for every merchant automatically.
If you run an e-commerce store and you are tired of answering the same five emails every day, I genuinely think this will change your life. 30-day free trial, no payment upfront.
Happy to answer questions in the comments.
Lee
Founder, Fortuna
