I replaced the agency discovery call with AI — launched Sindri today
Every time I needed custom software built, the process was the same. Three calls before a quote. A
proposal with hourly bands. Two weeks of back-and-forth on what "in scope" meant. By the time anyone
wrote a line of code, I'd already lost a month.
So I built Sindri (sindri.build) — a productized build service that skips all of that.
How it works:
- Answer 10 questions about what you're building (~3 min)
- AI generates a detailed spec and assigns a fixed-price tier
- You see the spec + price before paying anything
- Pay full or 50% deposit, get a build portal with progress updates and messaging
- Ship working code as a downloadable zip when it's done
Pricing is on the site. No calls.
- Micro — $3,000, 5–7 days (landing page, lead capture, a single tool)
- Tool — $9,500, 10–14 days (single-feature SaaS with auth)
- Platform — $16,500, 3–4 weeks (multi-feature product, payments, admin panel)
- Complex — $38,000, 4–6 weeks (full platform, AI features, custom integrations)
The thing I knew would kill it if I didn't address it: what if you pay for Platform and the actual
build only meets Tool quality? Sindri has a partial-delivery policy — if the final build comes in
below the contracted tier, you're auto-charged at the lower tier and refunded the difference. The
intake spec is the contract.
The intake is live and you can run it without paying — walk away with a free spec for your idea. I'd
genuinely love to see what people put through it and what feels broken or confusing.
Critique welcome.
