I reviewed a few hundred AppSumo comments this week and noticed something strange.

The comments most likely to end in refunds rarely contain words like:

Instead, they usually start as ordinary questions.

Examples:

"Can you share a list of supported stocks?"

"Is this feature on the roadmap?"

"I tried this but couldn't get it working."

The pattern I kept seeing was:

Question → no reply → frustration → negative review or refund later.

What surprised me most wasn't the complaints.

It was that founders were often actively replying elsewhere at the same time:

✓ Thanking happy customers

✓ Discussing feature requests

✓ Answering easy questions

While higher-risk comments sat unanswered for days.

It made me realize something:

Most founders don't have a visibility problem.

They have a prioritization problem.

Curious if others have noticed the same thing.

When you're launching, how do you decide which customer comments deserve attention first?