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I run a YouTube channel and Telegram blog. Rewriting content for each platform was killing me. So I built a tool.

Hey IH. First post, so some context.

I'm a freelance frontend dev (React, TypeScript, Next.js) and also a content creator — YouTube channel and Telegram blog about development and AI for a Russian-speaking audience.

The problem that started this

Every time I covered a topic, the workflow looked the same: write a YouTube script, then try to turn it into a Telegram post, then write a description, then headlines. By the third rewrite I wanted to throw my laptop out the window.

The obvious move was to use ChatGPT. But here's the thing: ChatGPT just paraphrases. You feed it a YouTube script and ask for a Telegram post, you get a shorter version of the same script. Same structure, same points, same angle. That's not how good multi-platform content works. Your Telegram post should tease a different aspect than your video. They should pull people between platforms, not repeat each other.

What I built

Kontentpak. Two modes:

  1. Content package — describe a topic, AI generates 10 ideas, pick one, select platforms, get content for each. The trick: modules are generated sequentially. The headlines module knows what the script says. The Telegram module knows what the headlines and script say. Each piece builds on the previous ones instead of rephrasing from scratch.

  2. Quick modules — when you just need one thing fast (a headline, a script outline, a description).

Where it stands:

  • 14 AI modules working
  • Full pipeline wizard with progress tracking
  • Generation history, favorites, export
  • Dark/light theme, Russian + English
  • Stack: Next.js, TypeScript, Supabase, OpenRouter (AI gateway with model fallback)

What's next

  • Landing page (don't have one yet, which feels wrong)
  • Finding first beta users
  • Pricing: thinking 10 free generations/month, paid for unlimited
  • Documenting everything publicly with real numbers

I also have another product, SeenWant — a media tracker combining movies/TV/books/games with a swipe interface. MVP done, prepping for launch.

Revenue: $0. Users: 1 (me). Commits: 100+.

If you're a content creator posting on multiple platforms — how do you handle it? Do you just repurpose, or do you actually tailor content for each one?

on February 19, 2026